News Archives - Page 72 of 74

FreeWheel Introduces New Capabilities to Enhance Streaming Ad Experience

BusinessWire5 months ago5 months ago04 mins

FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.

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LoopMe Partners with Microsoft Advertising for Real-Time Brand Optimization

BusinessWire5 months ago5 months ago03 mins

LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.

Hacking Advertising: How to Create High-Impact Ads at Lower Costs

BusinessWire5 months ago5 months ago03 mins

A groundbreaking new book, Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too), was published on April 29, 2025. Written by Jon Sneider, former Microsoft executive with experience managing advertising budgets over $500 million, the book challenges the advertising industry’s status quo. It offers companies a detailed roadmap to create high-quality ads at a fraction of traditional agency costs, potentially saving marketers millions annually.

Boost by Sonobi Enhances Digital Advertising Reach Across Devices

EIN Presswire5 months ago5 months ago03 mins

Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.

Context Networks Partners with Play Globally to Redefine Fan Engagement

PR Newswire5 months ago5 months ago03 mins

Context Networks, Inc., the first programmatic advertising platform tailored for the gaming industry, has entered into a strategic stock swap agreement with Play Globally, a leading sports gamification company. The deal, effective April 16, 2025, involves each company acquiring a 0.7% equity stake in the other, based on mutual valuations of $20 million. This partnership marks a significant step in integrating gamified advertising with interactive fan engagement.

Michael Kassan Joins Cognitiv’s Board to Drive Advanced Advertising Innovation

EIN Presswire5 months ago5 months ago04 mins

Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.

Analytic Partners Celebrates 25 Years with a Focus on Commercial Analytics and Innovation

PR Newswire5 months ago5 months ago04 mins

Analytic Partners, a recognized leader in the Marketing Mix Modeling (MMM) and Commercial Analytics space, celebrates its 25th anniversary by unveiling a new website and announcing an enhanced focus on elevating MMM and Multi-Touch Attribution (MTA) measurement programs. With this renewed vision, the company aims to deliver actionable Commercial Intelligence to drive business impact.

BlueFocus Achieves 60B RMB Revenue, Leverages AI & Global Expansion

PR Newswire5 months ago5 months ago03 mins

BlueFocus, one of China’s leading marketing companies, announced a strong financial performance with a 15.55% year-on-year revenue growth, reaching a record 60.797 billion RMB in its 2024 annual report. The company is now the first marketing firm in China to surpass 60 billion RMB in annual revenue. This achievement comes amid global expansion and rapid technological advancements, particularly in the AI-driven marketing space.

Future Today Launches Revolutionary CTV Ad Marketplace with Privacy-Safe, Addressable Impressions

EIN Presswire5 months ago5 months ago04 mins

Future Today, a leader in Connected TV (CTV) advertising solutions, has introduced the Future Today Marketplace, a cutting-edge platform that is set to transform CTV advertising. This solution offers over 1.5 billion privacy-safe, ID-less impressions across premium, brand-safe inventory, including channels such as Fawesome, FilmRise, and HappyKids. With content from top studios, this marketplace sets a new standard for transparency, targeting, and measurement in CTV.

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RainCastle Communications Unveils New Brand Identity and Website for Fziomed

PR Newswire5 months ago5 months ago04 mins

RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.