Cognitiv, the AI-driven performance partner, has unveiled a major upgrade to ContextGPT™, its advanced contextual targeting platform. The revamped system promises advertisers sharper, cookie-free audience targeting, leveraging deep learning and advanced AI reasoning to connect brands with the right audiences more efficiently.
Xnurta, the AI-powered retail media platform, is expanding its footprint with a new U.S. headquarters in Bellevue, Washington, and a European office in London, reflecting rapid growth and global demand for its agentic AI solutions.
Klaviyo (NYSE: KVYO), the only CRM built specifically for B2C brands, has revealed a widening collaboration gap between marketing and service teams in a new Forrester Consulting survey. Despite sharing top priorities—retention and customer loyalty—less than one in four organizations report consistent collaboration, creating inefficiencies and lost growth opportunities. When marketing and service teams operate…
XR, a leading platform for managing advertising operations, has announced a direct API integration with Amazon Ads’ DSP, giving marketers the ability to run high-performance video campaigns across Amazon’s premium inventory with unprecedented speed and scale. The integration opens access to Amazon DSP’s massive audience, which reaches over 300 million monthly ad-supported viewers in the…
Zeta Global (NYSE: ZETA) is turning up the heat on AI marketing this fall. The company has unveiled an expanded agenda for Zeta Live 2025, its invitation-only flagship event on October 9 in New York City, drawing over 1,200 marketers and 70+ speakers from brands including AWS, Marriott, United Airlines, and Nissan.
In an era where up to 95% of B2B buyers aren’t ready to buy, trust has become the currency of effective marketing. TechTarget, Inc. (Nasdaq: TTGT), now operating as Informa TechTarget, is bringing this message to the forefront at the Content Marketing World conference in San Diego, September 15–17. The session, titled “The Trust Advantage:…
Wondersauce, the award-winning agency within the Project network, is shaking up its identity. The 2011-founded firm is now positioning itself as a Business Acceleration Agency, promising measurable impact over traditional creative services.
News Corporation (NASDAQ: NWSA, NWS; ASX: NWS, NWSLV) announced that trusts established for the benefit of Prudence MacLeod, Elisabeth Murdoch, James Murdoch, their descendants, and select charitable organizations plan to sell 14,182,161 shares of Class B common stock in an underwritten public offering.
Azureon, a leading pool care platform in the Northeastern U.S., has appointed Jason Collar as Chief Marketing Officer. Collar brings over 15 years of marketing and advertising experience, including seven years in the home services sector, to spearhead the company’s growth initiatives.
harmaceutical advertising is doing more than raising awareness—it’s prompting action, according to a new survey from Swoop, the AI-driven, privacy-compliant healthcare marketing platform. The findings, set to be unveiled at Fierce Pharma Week 2025 in Philadelphia, suggest that treatment ads are significantly influencing patients with chronic conditions.
