Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.
Ars X Machina earned the nod for a mix of old-school service and new-school innovation, powered by its proprietary Agile Mix Modeling™ platform. The tool started as a bespoke solution for a single client but has since grown into one of the more intriguing responses to a familiar industry challenge: how to measure what actually works.
“This reflects what we’re trying to do every day—help marketers see what’s working, make faster decisions, and grow with confidence,” said Ricky Kovac, SVP and General Manager at Ars X Machina. What began as a custom fix, he added, is now pushing the industry to rethink how it understands performance.
Reinventing Marketing Measurement, Without Reinventing the Wheel
Traditional marketing mix modeling is slow—think months of data prep, manual analysis, and delayed optimization windows. Ars X Machina’s Agile Mix Modeling™ takes that timeline and slices it down to hours.
The platform merges daily aggregated data with machine learning and Bayesian methods to build and automate models across online, offline, and walled-garden channels. That means marketers can understand what’s driving sales while campaigns are still active, not long after budget has already been spent. In a year where real-time optimization is becoming table stakes, this speed advantage matters.
The company’s philosophy is equally noteworthy: every tool is built in collaboration with the practitioners who will use it. In an industry crowded with black-box dashboards, that focus on transparency and usability feels refreshingly practical.
Why Inc.’s Recognition Stands Out
Inc.’s Power Partner Awards aren’t participation trophies. The selection involves independent research, detailed submissions, and interviews with verified client references—ensuring winners are genuinely contributing to their clients’ success, not just marketing it well.
“This award celebrates our clients, who collaborate deeply and push us to deliver our best work,” said Taji Zaminasli, Co-Founder and Managing Partner. It’s a nod to the agency-client dynamic often missing in measurement tech: the blend of trust, transparency, and shared problem-solving.
A Signal for the Industry
Performance measurement is under pressure—privacy cracks attribution, platforms guard their data, and marketers need answers faster than traditional models can provide. Ars X Machina’s recognition underlines a broader industry shift toward models that are more adaptive, more transparent, and meaningfully faster.
If Agile Mix Modeling™ continues to scale—and if the company keeps building tools the way marketers actually work—the award may be less a milestone and more a signal of what measurement’s next chapter will look like: collaborative, automated, and built for real-time decision-making.
