BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.
The OM SDK, developed by IAB Tech Lab, serves as the global industry benchmark for ad verification. It allows third-party providers like IAS and DoubleVerify to measure critical metrics such as viewability, impressions, exposure duration, and user interactions through the Open Measurement Interface Definition (OMID). By adhering to Media Rating Council (MRC)-approved methodologies, it ensures exposure rates and viewable pixel percentages meet rigorous industry standards.
For advertisers, this certification offers confidence that reported impressions reflect genuine user engagement, resolving discrepancies that often arise from multiple third-party SDKs. For developers, the unified OM SDK framework eliminates redundant integrations, improving efficiency and enabling one-time access to multiple verification partners. Platforms like BIGO Ads can thus quantify ad quality, build trust, and gain leverage in commercial negotiations.
BIGO Ads has shown strong growth alongside its technical achievements. In Q2 2025, the platform reported 29% year-over-year revenue growth and 9% quarter-over-quarter growth. Publisher SDK adoption surged, with traffic rising nearly 80% compared to the latter half of 2024, signaling robust momentum and ecosystem competitiveness.
Expanding its global footprint, BIGO Ads recently showcased its programmatic insights at DMEXCO 2025, Europe’s leading digital marketing event, further reinforcing its professional reputation and thought leadership in the rapidly evolving adtech landscape.
As programmatic advertising increasingly demands transparency and cross-platform consistency, BIGO Ads’s five-year OM SDK streak highlights the platform’s commitment to measurable, trustworthy, and efficient ad delivery—an edge few competitors can claim.
