Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
Kokai: AI-Driven Media Buying
Kokai, The Trade Desk’s reimagined media buying engine, is built on distributed AI designed to boost campaign outcomes. The platform integrates advanced audience modeling, real-time optimization, and intelligent budget allocation, allowing advertisers to make data-driven decisions across the open internet.
Seeds: Blueprint for Smarter Targeting
Seeds aren’t traditional audiences—they’re starting points. Created from first-party or industry-specific data, they guide Kokai in identifying high-value users similar to your best customers. By leveraging purchase history, loyalty data, or relevant market segments, Seeds enable precise audience expansion, uncovering new growth opportunities that conventional targeting often misses.
Predictive Optimization: Real-Time, AI-Powered
Kokai’s distributed AI continuously analyzes campaign signals and user behavior, adjusting bids, targeting, and budget allocation in real time. Whether the goal is purchases, lead generation, or form submissions, the system optimizes campaigns dynamically to meet specific KPIs, reducing manual effort while maximizing results.
Universal Pixel: Simplified Tracking, Richer Insights
Choozle’s integration of Universal Pixel marks a milestone for advertisers. This single JavaScript tag replaces multiple page-specific pixels, capturing pageviews, conversions, revenue, and product-level data in one place. The result: faster site loads, cleaner performance data, more robust retargeting, and insights that feed directly back into Seeds for even stronger modeling.
“By adding Kokai, Seeds, and Universal Pixel, we’re helping clients use their data strategically, improve relevance, and drive stronger business outcomes with less complexity,” said Joe Forrester, SVP of Engineering and Product at Choozle.
Katy Friday of The Trade Desk added, “The digital media landscape is more complex than ever. Together with Choozle, we’re helping advertisers navigate that complexity, unlock new audiences, and build more effective campaigns.”
Onboarding and Impact
Choozle clients have been transitioned to Kokai through a phased rollout over the past month, supported by onboarding resources to ensure smooth adoption and measurable results from day one.
The expanded integration positions Choozle to compete more aggressively with other programmatic platforms while enabling advertisers to harness the growing power of AI in digital campaigns. As the market continues to favor data-driven decision-making, tools like Kokai and Seeds are increasingly critical for marketers seeking efficiency, precision, and scalable results.
