For publishers buried under RFPs, spreadsheets, and back-and-forth emails, ad planning has long been one of digital advertising’s most stubborn bottlenecks. Optable now thinks it has a fix—and it doesn’t involve handing the process over to a black-box algorithm.
Viant Technology is betting that the future of programmatic advertising looks less like spreadsheets and bid tweaks—and more like declaring a business goal and letting AI handle the rest.
Integral Ad Science is strengthening its AI leadership bench as the adtech industry doubles down on automation, trust, and measurable outcomes. The media measurement and optimization company (Nasdaq: IAS) has appointed Melissa Furze as Head of Data Science, tasking her with leading the company’s global data science, AI, and analytics strategy.
KNOREX Ltd. is using its first full year as a public company to reset expectations—and refocus on growth. The AI-driven adtech firm (NYSE American: KNRX) has shared a year-end business update that points to accelerating commercial momentum, highlighted by one of the strongest quarters of advertising spend ever transacted through its flagship XPO platform.
Beijing was the epicenter of global advertising innovation last week as the 32nd China International Advertising Festival (CIAF 2025) and the 34th AdAsia Beijing 2025 united under one roof for the first time. The joint event, held from October 24–26 at the Zhongguancun International Innovation Center, marked a milestone moment: China’s advertising industry debuting a “dual-host” global format.
MNTN (NYSE: MNTN), the Connected TV performance marketing platform, has appointed advertising veteran Fraser Woollard as Head of Business Development and Data Partnerships. Woollard will oversee global initiatives to expand MNTN’s ecosystem of data and technology partners—key components powering the company’s AI-driven Performance Graph.
The global AdTech market is on a rapid growth trajectory, projected to soar from $783 billion in 2024 to $2.55 trillion by 2032, expanding at a CAGR of 14.3%, according to a new Verified Market Research® report. Fueled by programmatic advertising, AI-driven personalization, and the shift to mobile-first campaigns, the industry is transforming the way brands engage consumers and measure ROI.
Veylan, the AI-native operating system for modern advertising, has acquired Advisr, a sales platform widely used by media organizations. The move combines Advisr’s expertise in local media sales with Veylan’s intelligent infrastructure, aiming to transform workflows, boost revenue, and scale operations across the media sales ecosystem.
As media consumption continues to splinter across platforms, NBCUniversal is doubling down on data-driven ad strategies. The media giant has expanded its partnership with advertising data specialist Guideline, tapping advanced analytics tools to sharpen insights, pricing, and inventory management.
Digital advertising is in flux. With AI shaking up traffic sources and walled gardens swallowing the lion’s share of ad dollars, publishers are scrambling to assert control over their futures. Enter PubMatic’s new AI-powered monetization platform, designed to help publishers seize back yield, data, and demand.
