Churney Partners with DemandBox to Fuse Predictive Intelligence with Performance Marketing Firepower
Predictive lifetime value platform Churney is moving beyond insights and into action. The TLV Partners-backed startup has announced a strategic partnership with DemandBox, a performance marketing firm known for its velocity-driven execution across creative, funnel design, and media strategy.
Starting August 3, 2025, the collaboration will offer brands a full-stack demand generation solution—from pLTV modeling to real-time campaign execution—helping marketers optimize customer acquisition for long-term value, not just short-term ROI spikes.
For Churney, it’s a milestone: this marks its first formal entry into the demand generation space.
“They cut through the noise, understand what matters, and get things done fast,” said Dr. Noy Rotbart, CEO and Co-Founder of Churney, about DemandBox. “As we expand, we want partners who move at our pace. DemandBox does exactly that.”
Smarter Data, Faster Execution
Churney already powers predictive growth for brands like Underoutfit, Zapier, and Leadtech, and integrates deeply with platforms like Meta, Google, and TikTok to activate its data across bidding and targeting. The company’s core value? Telling advertisers who is worth acquiring—and when.
But knowing your most valuable users is only half the equation. Acting on that insight, at scale and with creative consistency, is what sets high-performing growth strategies apart.
That’s where DemandBox comes in.
Founded by Avishai Sam Bitton, the former co-founder of analytics platform Oribi, DemandBox has helped companies like Insurify, Singular, and MoneyLion go beyond flashy ads and build performance campaigns rooted in business fundamentals.
“This is a major opportunity to bring our creative and funnel execution to Churney clients who are ready to turn insights into results,” Bitton said.
Why It Matters: Closing the Loop Between Insight and Impact
Marketers are drowning in predictive dashboards—but struggle to do something actionable with that data. This partnership bridges that gap by merging Churney’s predictive lifetime value modeling with DemandBox’s executional horsepower. The result? Brands that know which customers to target and have the systems to reach them effectively, across creative, funnel, and media.
This is particularly critical in today’s performance marketing environment, where CAC is climbing, attribution is murky, and creative burnout is real. Without connecting deep customer intelligence to nimble execution, even the best insights end up underutilized.
With this partnership, Churney clients gain:
- Real-time campaign activation tied to pLTV scores
- Creative systems built for iteration, not one-off assets
- Funnel strategies designed around high-value audiences
- Faster feedback loops between data, execution, and optimization
It’s a timely move in an adtech ecosystem that’s shifting away from one-size-fits-all tactics toward value-based growth models.
