Claritas, a leader in AI-powered marketing optimization, has achieved certification to deliver AI-driven optimizations across Amazon Ads’ owned and operated properties, spanning streaming TV, online video, display, and mobile inventory. This milestone expands Claritas’ ability to help brands maximize campaign performance across Amazon’s premium ad channels.
By leveraging its proprietary Identity Graph and Clair™ AI optimization engine, Claritas can now enhance audience targeting, creative performance, and attribution in real time. Advertisers gain the ability to engage the right consumers at the right moment while optimizing return on ad spend across multiple Amazon placements.
Meeting Growing Demand for Intelligent Marketing
“Advertisers are demanding more intelligent, scalable, and accountable marketing outcomes,” said Mike Nazzaro, CEO of Claritas. “This certification demonstrates how Claritas delivers on that promise through real-time decisioning, enriched audience intelligence, and seamless measurement.”
Through this certification, Claritas joins the Amazon Ads Partner Network, enabling brands to activate dynamic AI-based optimizations across eligible Amazon inventory. The integration combines advanced AI, robust data science, and granular audience segmentation with multichannel execution and transparent multi-touch attribution—all built on one of the most complete, privacy-compliant views of the U.S. consumer available today.
Why This Matters
The move reflects a broader trend in programmatic and AI-driven marketing: advertisers increasingly seek real-time, data-enriched solutions to optimize campaigns across premium platforms. With Amazon expanding its ad offerings beyond search to streaming, video, and mobile, Claritas’ certification positions it as a key partner for brands looking to drive measurable outcomes in complex, multi-channel campaigns.
By uniting AI optimization with Amazon’s diverse ad inventory, Claritas enables marketers to move past traditional targeting limitations, delivering smarter campaigns at scale while maintaining transparency and compliance.
