Contextful, a leader in AI-powered ad technology, is officially rebranding to Receptiv, signaling a sharpened focus on its core technology for identifying receptive users in real time. The move aims to help advertisers deliver ads at moments of peak engagement, while enabling publishers to maximize revenue from their inventory.
AI Meets Timing
Receptiv’s platform leverages real-time signals to determine when users are most likely to respond to ads. Both video and display campaigns are targeted not only to the right audience but at precisely the right moment, delivering stronger campaign results and higher returns for publishers.
Earlier this year, Receptiv launched the Receptiv Exchange, which scales this technology for publishers. By optimizing ad inventory based on “receptivity,” publishers can unlock new monetization opportunities while delivering more impactful campaigns for advertisers.
“Our transition to Receptiv isn’t just a new name; it reflects the technology that has driven our success,” said David Jacobs, CEO. “We’ve made our proven AI scalable and portable, bringing it to multiple buying platforms, including our own. Advertisers now have more flexibility and power to drive results.”
The rebrand underscores the growing industry emphasis on contextual and moment-driven advertising, particularly as privacy regulations limit traditional behavioral targeting. By combining AI with timing-based insights, Receptiv positions itself as a platform capable of enhancing both performance and user experience across digital campaigns.
