Costco Wholesale Corporation has partnered with GrowthLoop to accelerate its retail media business, using GrowthLoop’s Compound Marketing Engine to enhance audience creation, personalization, and compounding growth.
The GrowthLoop platform allows marketers to build audiences directly from the data cloud, enabling faster iteration, improved relevancy, and stronger performance—all while maintaining strict privacy and governance standards. For Costco, this translates into delivering more tailored experiences and value to its members.
“We’re incredibly honored to support Costco on its journey to deliver world-class customer experiences,” said Chris O’Neill, CEO of GrowthLoop. “Costco’s commitment to its members is second to none, and we’re grateful to be part of their continued innovation in retail media and marketing.”
Through this partnership, Costco’s retail media team gains a centralized system that streamlines operations while giving advertisers the tools to deliver highly relevant messaging to the retailer’s member base.
GrowthLoop helps enterprise organizations like Costco harness the power of their data cloud to activate campaigns faster and more securely. The platform’s capabilities compress marketing cycles from months to days, allowing marketers to optimize and scale personalized campaigns at unprecedented speed.
As retail media becomes an increasingly critical driver of revenue and engagement, Costco’s collaboration with GrowthLoop positions the retailer to stay ahead of competitors by delivering highly targeted, data-driven marketing experiences.
