Sabio Holdings’ Creator Television® (Creator TV) has teamed up with MADCOOL Media, a New York-based content studio, to produce culture-driving original series for streaming audiences. The partnership will spotlight diverse creators and focus on comedy, entertainment, and unscripted genres, reinforcing the networks’ shared mission to increase representation on television.
“We’re excited to partner with MADCOOL Media, who shares our passion for elevating diverse creator voices,” said Charlie Ibarra, Co-Founder and Head of Content, Creator TV. “This partnership expands our ability to provide creators with production support and tools to bring their stories to life—while delivering culturally resonant content that drives value for advertisers.”
A Platform Built for the Creator Era
Creator TV, owned by ad-tech firm Sabio Holdings (TSXV: SBIO, OTCQB: SABOF), is the first creator-led streaming network and content studio translating the energy of social media storytelling to television. The network’s mission is simple but bold: increase representation in TV programming by featuring creator-led content that reflects today’s diverse world.
MADCOOL Media brings a roster of multi-hyphenate, diverse creators whose bold storytelling aligns with Creator TV’s ethos. Together, the companies will develop original series distributed across FAST platforms including Xumo Play, Amazon Fire TV Channels, Sling Freestream, Plex, and LiveTVx, reaching over 65 million viewers globally.
“Creator Television is leading the next phase of media, providing a platform for diverse storytelling,” said Jennifer Turner, Founder and CEO, MADCOOL Media. “We are thrilled to have a like-minded partner building a media ecosystem that develops and distributes diverse content audiences and advertisers want.”
Creator TV’s Growing Footprint
Launched in January 2025 on Plex, Creator TV has quickly expanded its free ad-supported streaming (FAST) footprint with distribution deals on Sling Freestream, Anoki LiveTVx, Xumo Play, and Amazon Fire TV Channels. Featured creator-led titles include Uncle Roger, Jenny Lorenzo, Trey Kennedy, QPark, Daphnique Springs, Julie Nolke, and Lenarr Young.
By combining creator-led storytelling with advanced CTV ad technology, the partnership positions both networks to deliver premium content and measurable ad value, setting a standard for next-generation streaming TV.
