Taboola has partnered with LG Ad Solutions to launch Performance Enhancer, a solution bridging the gap between premium TV exposure and measurable digital outcomes. The move enables advertisers to directly connect the broad reach of CTV campaigns with tangible, trackable results across digital channels.
EstrellaTV is doubling down on live sports as a growth engine. The Spanish-language network, owned by MediaCo Holding Inc. (Nasdaq: MDIA), announced it will broadcast the Liga MX Finals matchup between Tigres and Toluca live this Thursday across its broadcast and streaming platforms—at no cost to viewers.
Connected TV has gotten remarkably good at capturing viewer attention—but historically not so great at proving it can drive real-world business outcomes. That gap just narrowed. PubMatic and BrightLine are teaming up to bring interactive and addressable CTV experiences directly into PubMatic’s programmatic platform, pairing high-engagement ad formats with commerce-media measurement that tracks actual product purchases.
Streaming TV may be booming, but the ad tech behind it hasn’t fully caught up. DoubleVerify (DV), long known for policing media quality and verifying campaign outcomes, is rolling out a suite of industry-first streaming TV products that promise the kind of transparency advertisers have been begging for.
LOS ANGELES, Nov. 06, 2025 (GLOBE NEWSWIRE) — Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, today announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.
Media sales professionals are cautiously optimistic about 2026, according to the 2025 State of Media Sales™ Survey released by SalesFuel® in partnership with BIA Advisory Services. Now in its 13th year, the study examines the outlook, priorities, and challenges for media sales teams across television, radio, cable, print, out-of-home, and digital-first organizations.
LG Ad Solutions, a global leader in Connected TV (CTV) advertising, is taking aim at one of the industry’s persistent bottlenecks: data access. The company announced a strategic partnership with Databricks to deliver its Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the U.S., making large-scale CTV datasets easier and faster to use.
PubMatic has partnered with MNTN (NYSE: MNTN) to bring premium Connected TV (CTV) inventory to performance-focused advertisers, signaling a new wave of opportunity for marketers seeking measurable results. The deal gives MNTN’s self-serve Performance TV platform direct access to top streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels. Early results show a 10% revenue boost for publishers, driven by 14% more unique advertiser demand—most of which is entirely new to CTV.
MNTN (NYSE: MNTN), the Connected TV performance marketing platform, has appointed advertising veteran Fraser Woollard as Head of Business Development and Data Partnerships. Woollard will oversee global initiatives to expand MNTN’s ecosystem of data and technology partners—key components powering the company’s AI-driven Performance Graph.
Causal, an award-winning digital advertising solutions provider, has partnered with OpenX, a leading omnichannel supply-side platform (SSP), to deliver high-impact connected TV (CTV) campaigns at scale. The collaboration emphasizes measurable results, transparency, and sustainable media buying strategies.
