OpenX and News Australia Expand Programmatic Access to Tubi’s Premium CTV Inventory — the two firms announced a partnership that brings Fox Corporation’s free‑streaming service into the hands of Australian programmatic buyers via OpenX’s biddable CTV platform. The deal in detail OpenX Technologies, a global omnichannel supply‑side platform (SSP), is teaming with News Australia, the country’s leading…
Proximity‑Based Advertising Gains Ground with New Blockgraph‑4As Report — Blockgraph and the American Association of Advertising Agencies (4As) have released a advertising report that quantifies how household closeness to a brand’s physical or service locations consistently lifts ad performance across TV, digital and out‑of‑home channels. What the Report Reveals The 30‑page paper, titled “Proximity and Performance: How…
What Sideline Sports Is Sideline Sports is a content‑driven hub that goes beyond live scores to surface the rituals, fashion, food, and identity markers that define today’s sports fandom. Its flagship vodcast, Nine Innings In, pairs influencers and former athletes with deep‑dive storytelling, creating a library of short‑form video, articles, and behind‑the‑scenes footage. By cataloguing…
Teads Expands CTV Attention Measurement with Lumen Research — the omnichannel outcomes platform announced a new partnership that brings Lumen’s proprietary eye‑tracking‑based attention metrics to Teads’ Connected TV (CTV) HomeScreen inventory, promising advertisers a more granular view of audience engagement across the global digital‑out‑of‑door landscape. Why attention matters on the big screen The shift from linear television…
IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying, a move that could reshape how advertisers and publishers transact emerging Connected TV (CTV) formats across the programmatic supply chain. What the CTV Ad Portfolio Adds The IAB Tech Lab announced a suite of new technical specifications that formalize the way CTV…
TripleLift appoints new CTO and CMO to accelerate AI‑driven ad tech platform. The Creative SSP powered by TL Spark announced the hiring of Timothy Jasionowski as Chief Product and Technology Officer and Benjamin Felix as Chief Marketing Officer, signaling a strategic push to unify creative, data, and measurement across the open web, retail media, and connected‑TV…
Xsolla, the global video‑game commerce platform, announced its participation in Consensus Miami 2026, where it will host a panel and a private meetup to showcase its Web3‑focused game commerce solutions. What’s on the agenda On May 7, Xsolla’s panel—moderated by Head of Web3 Rytis Joseph Jan—will bring together President Chris Hewish, Web3 Strategy lead Patty Wang, and…
Samba TV Elevates Jaya Aswani to CTO and Hires Ramzi Nasr as VP of Engineering, Boosting AI‑Driven Media Intelligence marks a decisive leadership reshuffle at the San Francisco‑based AI‑driven media intelligence firm, underscoring its push to scale a platform that fuses first‑party TV data with real‑time ad‑tech capabilities. Leadership Changes Signal Technical Scaling The promotion of Jaya Aswani to…
The historic Ohio‑based retailer has gone live with a new, AI enhanced Shopify storefront after a full migration from its legacy CV3 system. Partnered with P3 Media, Hartville’s digital overhaul introduces Akeneo PIM, Algolia AI search, Gorgias live‑chat, and Klaviyo‑driven lifecycle marketing, positioning the company at the forefront of retail‑media convergence. The launch marks a…
5WPR, a New York‑based independent public‑relations and digital‑marketing firm, announced on April 30, 2026 that it is now offering an AI‑enhanced “generative engine optimization” (GEO) service to amplify brand narratives launched at high‑profile events such as Ulta Beauty World, the American Academy of Dermatology Annual Meeting, and Coachella. From Trade Shows to Music Festivals: A New PR Playbook…
