CTVAdvertising

ROKiT Flix has partnered with FreeCast to expand its streaming entertainment offering through a branded marketplace powered by FreeCast’s Platform-as-a-Service (PaaS) technology, adding access to free television channels, on-demand content, and optional premium subscriptions. The agreement introduces a complementary distribution model while preserving ROKiT Flix’s existing advertising-free streaming service. The partnership brings together ROKiT Flix’s…

LG Ad Solutions has appointed Abhijit Pol as Senior Vice President of Product and Engineering, bringing an experienced advertising technology executive into a leadership role as the company looks to advance its connected TV (CTV) advertising platform, measurement capabilities, and AI-driven solutions. Pol will oversee product and engineering development, with responsibilities spanning advertising technology, campaign…

Criteo is expanding its Performance Connected TV (CTV) advertising capabilities beyond the United States, targeting advertisers in Latin America, Europe, and Asia-Pacific as demand grows for measurable outcomes from television advertising. The rollout will begin in Brazil and Mexico by the end of 2026, followed by Canada, the UK, France, Germany, Italy, Spain, Australia, and…

StreamTV, the streaming television industry event series produced by Forge, is expanding into Asia with the launch of StreamTV Asia, a new industry gathering scheduled for November 16–18, 2027, at Shangri-La Bangkok in Thailand. The event will bring together streaming platforms, broadcasters, content distributors, advertisers, advertising technology providers and streaming infrastructure companies as competition for…

Teads has expanded its partnership with Adelaide by integrating the company’s AU attention measurement metric directly into Teads Ad Manager (TAM). The integration enables advertisers to evaluate and optimize advertising inventory using attention-based media quality signals across web and connected TV (CTV) InStream environments. The integration brings Adelaide’s AU metric into Teads’ campaign management platform,…

Remento, the company behind the Remento Life Story Book, has launched a national streaming television campaign for the holiday gifting season in partnership with TV agency Marketing Architects. The campaign combines emotionally driven creative with AI-powered media buying, highlighting how advertisers are using streaming TV to reach audiences around specific consumer occasions. Running nationally from…

Tatari has introduced Tatari Max, an AI-driven advertising optimization engine designed to improve how brands allocate television impressions across premium publisher inventory. The technology operates at the ad-server level, using campaign performance data and real-time impression analysis to determine which TV advertising opportunities are most likely to generate results for individual advertisers. The launch represents…

Teads has introduced a new generation of Teads Ad Manager (TAM), expanding its advertising platform with unified connected TV (CTV) and digital campaign activation, full-funnel measurement and AI-assisted media workflows. The update targets advertisers and agencies seeking to manage cross-screen campaigns through a consolidated platform rather than relying on fragmented planning, buying and reporting systems….

FreeCast has appointed former broadcast advertising and creative executive Larry Watzman as streaming advertising manager, adding industry experience as the company develops and commercializes its Zer0Gap Ads platform. The appointment places Watzman in a role focused on streaming advertising opportunities, advertiser and agency relationships, creative initiatives and commercial development. FreeCast says the platform is intended…

Mercado Libre is broadening its advertising strategy beyond sponsored product placements and marketplace performance campaigns, with connected TV (CTV), creator marketing and AI-driven commerce emerging as areas of focus for its Mercado Ads business. The company’s advertising strategy was discussed by Jesus Moreno Sosa, senior vice president of advertising at Mercado Libre, in the latest…