The viewer sees an ad for a product, look up the brand on their mobile phone, make comparisons using their laptop, and then make the purchase via the app. Conversion has occurred, but it’s not easy to determine what touchpoint impacted the buyer’s decision. This is the truth advertisers have to contend with amid the growing integration of CTV into media strategies. Although CTV offers a lot…
Quad/Graphics announced that it will publish its second‑quarter 2026 financial results on July 28, 2026, with a live webcast on July 29. The company also confirmed participation in the Midwest IDEAS Investor Conference on August 26, where CFO Tony Staniak will field analyst questions. The timing and the accompanying messaging signal Quad’s push to position its MX Solutions suite…
The Interactive Advertising Bureau (IAB) has officially become a founding partner of the first‑ever Jupiter Festival Miami, a new conference that aims to unite senior executives from media, entertainment, sports and advertising under one roof. The partnership was announced on July 6, 2026, alongside the festival’s confirmation that it will run from October 6‑9, 2026 in Miami. Jupiter Festival,…
Deal Overview The acquisition, finalized in early July 2024, transfers ownership of Flywheel’s China‑focused business and its Southeast Asian assets to NielsenIQ. Flywheel’s platform, already recognized for tracking marketplace performance, social‑commerce trends, and digital‑shelf health, will now operate alongside NielsenIQ’s existing retail measurement services. While the financial terms were not disclosed, the strategic fit is…
Edge226, the Tel Aviv‑headquartered performance‑marketing platform that serves mobile app and game advertisers, disclosed on July 2, 2026 that it has completed the acquisition of AnyClip Ltd., a specialist in AI‑powered video analysis for publishers. While the financial terms remain private, the deal signals a strategic push to blend video‑content understanding with real‑time, outcome‑based buying across connected TV,…
Jamloop, a platform that connects over‑the‑top (OTT) television advertising to measurable business outcomes, announced a new service model called Co‑Managed CTV. The offering combines the company’s existing self‑serve, CTV‑first interface with the strategic guidance traditionally provided through its managed‑service team. In practice, advertisers can run campaigns themselves while tapping into Jamloop’s expertise for planning, optimization,…
Cordial Unveils “Designing the AI‑Native Marketing Organization” Report, Mapping AI‑Driven Shifts in Retail Marketing—a data‑rich study that charts how retail brands are re‑architecting teams, technology stacks, and governance to harness generative and agentic AI at scale. Cordial, the enterprise marketing platform behind Levi’s, Tapestry, L.L.Bean and Boot Barn, released a new research report titled AI‑Native Marketing Organization….
Looper Insights partners with State of Streaming to deliver data‑backed CTV merchandising analytics, a collaboration that promises to reshape how advertisers, studios and rights‑holders negotiate visibility on the connected‑TV home screen. The Deal and Its Mechanics The London‑based Looper Insights, known for its proprietary Media Placement Value (MPV™) framework, has inked a content partnership with…
Comcast Unveils AdFusion to Automate Broadcast Ad Traffic for Active International, the latest announcement from Comcast Technology Solutions, introduces a unified platform that promises to streamline and scale broadcast advertising workflows for one of the world’s largest media‑trade firms. What AdFusion Does AdFusion is a SaaS‑based workflow engine that aggregates media‑buy data, traffic instructions, creative…
Gracenote‑PubMatic Launch Real‑Time CTV Advertising Integration Powered by Content Intelligence – Nielsen’s Gracenote and AI‑driven ad‑tech platform PubMatic announced a joint solution that injects episode‑level metadata and live‑sports schedules directly into programmatic auctions, giving marketers the ability to buy connected TV (CTV) inventory with the same precision that linear TV has enjoyed for decades. What…
