StreamTV Europe Launches in Lisbon, Uniting the Continent’s Streaming and AdTech Leaders, marking the first large‑scale gathering that blends content, technology, and advertising under one roof. The inaugural event drew nearly 1,000 participants from 38 countries, featured over 200 speakers, and showcased 70+ sponsors, signaling a decisive shift toward a more integrated European streaming ecosystem….
Grocery TV has announced a partnership with ABCS Insights to add independent, third‑party sales‑lift measurement to its in‑store retail media network, a move that could reshape how consumer‑packaged‑goods (CPG) brands prove the ROI of shelf‑level advertising. What the partnership delivers The collaboration gives advertisers on Grocery TV access to ABCS Insights’ 41‑million‑household panel, which blends receipt and card‑transaction data…
DIRECTV Advertising Teams Up with LiveRamp for First MVPD CAPI Hub Integration — the partnership announced, brings LiveRamp’s Conversions API (CAPI) Hub to DIRECTV’s premium video inventory, promising faster, server‑side measurement for advertisers across TV, CTV and digital channels. What the partnership delivers The collaboration gives DIRECTV Advertising a server‑to‑server data conduit that links ad exposure on…
Viant Announces Agreement to Acquire TVision Strengthening Its AI‑Powered Programmatic Platform – In a move that could reshape how brands quantify TV and streaming impact, Viant Technology Inc. (NASDAQ: DSP) disclosed a definitive agreement to acquire TVision Insights, the sole provider of second‑by‑second, eyes‑on‑screen attention data for linear and over‑the‑top (OTT) video. What the Deal…
Moloco Launches AI‑Powered Performance CTV for App Marketers, Bringing Mobile‑Grade Measurement and Optimization to the Living Room, marking a decisive step toward true performance advertising on connected‑TV screens. What Moloco Unveiled Moloco, the AI‑driven advertising firm known for its mobile‑first performance DSP, announced a new product: Moloco Ads for Performance CTV. The service extends Moloco’s…
StackAdapt Launches Industry First Live Events Campaign Workflow for CTV, a purpose‑built platform that lets brands plan, pace and measure connected‑TV ads during premium sports moments in real time. The AI‑driven ad‑tech firm announced a new “Live Events” campaign subtype that sits alongside its existing CTV offering. Designed for the short, high‑demand windows of live…
Mediavine Teams with Index Exchange to Bring Curated Audiences to programmatic Marketplaces – the independent ad‑tech firm announced Tuesday that its newly curated audience segments will be available through Index Exchange’s Data Vendor Ecosystem and Index Marketplaces, giving demand‑side platforms a privacy‑first way to reach premium inventory across more than 18,000 publishers. Mediavine is rolling…
Marketing Architects has launched Mass Customizer, an AI‑driven platform that lets brands tailor TV ads at scale without the traditional costs of reshoots or lengthy production cycles. The new tool promises to bridge the long‑standing gap between mass reach and localized relevance, offering a fresh approach to broadcast advertising in an increasingly data‑centric marketplace. AI…
Singapore‑based ShengShu Technology, a leader in multimodal generative AI, rolled out Vidu Q3 Reference‑to‑Video on April 13, 2026. The new capability expands the Vidu model family with a reference‑based generation engine that can ingest multiple visual and audio cues and output a synchronized 16‑second video clip. The launch coincides with a RMB 2 billion Series B round led by Alibaba…
DoveRunner Extends Industry‑Leading App Protection to Apple TV, Bringing Enterprise‑Grade tvOS Security to Streaming and B2B Applications – In a move that widens the defensive perimeter of connected‑device software, DoveRunner announced the general availability of DoveRunner TV OS Security, a runtime protection suite built for Apple TV applications. DoveRunner, a long‑time provider of mobile‑app runtime protection, has extended its flagship…
