Tag: CTVAdvertising

Cordial Unveils “Designing the AI‑Native Marketing Organization” Report, Mapping AI‑Driven Shifts in Retail Marketing—a data‑rich study that charts how retail brands are re‑architecting teams, technology stacks, and governance to harness generative and agentic AI at scale. Cordial, the enterprise marketing platform behind Levi’s, Tapestry, L.L.Bean and Boot Barn, released a new research report titled AI‑Native Marketing Organization….

Looper Insights partners with State of Streaming to deliver data‑backed CTV merchandising analytics, a collaboration that promises to reshape how advertisers, studios and rights‑holders negotiate visibility on the connected‑TV home screen. The Deal and Its Mechanics The London‑based Looper Insights, known for its proprietary Media Placement Value (MPV™) framework, has inked a content partnership with…

SAN FRANCISCO– tvScientific by Pinterest, the performance TV advertising platform, today announced Creative Advisor, the industry’s new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of their media investment. Creative Advisor analyzes millions of creative elements using proprietary AI models trained on years of…

Trivver Launches PlayCanvas SDK on Google Cloud Marketplace, unveiling a new tool that lets developers embed interactive, AI‑driven brand experiences directly into browser‑based games without breaking the player flow. The announcement, made from Orlando on June 11, 2026, signals a shift toward seamless ad monetization in the fast‑growing web‑gaming segment. The PlayCanvas SDK is the latest addition…

EDO Launches Ad EnGage Optimize — Autonomous, AI‑Powered Solution Bringing Outcomes‑Driven Campaign Optimization to Convergent TV, promising brands and agencies a unified engine that can adjust frequency caps, creative rotations, audience targeting and media plans in real time. What the platform does Ad EnGage Optimize sits on the same investment‑grade data foundation that powers EDO’s TV outcomes suite. By…

BrandStudios.AI today launched as the Operating System for AI Brand Creative with Human Intelligence, built for global enterprise, scaled businesses, and agencies. It governs AI creative output against persistent Brand Memory™ rather than the session-bounded generation that resets every time. AI creative is now industrialized. Brand governance is not. Inside the enterprise, in-house creative teams…