Datavault AI Inc. (Nasdaq: DVLT), a leader in AI-driven data visualization and monetization, is turning up the volume on radio advertising innovation. The company announced a strategic partnership with Southwest U.S. station 99.7 FM, marking the first deployment of its patented ADIO® Inaudible Tones® technology in mainstream broadcast media.
The initiative begins with a one-year pilot, integrating ADIO into live broadcasts and ad management platforms, aiming to transform traditional radio into a two-way interactive experience. By leveraging Web 3.0 tech, Datavault expects to boost sponsorship sales and expand ad inventory while enabling real-time engagement with listeners’ mobile devices.
“99.7 FM is a first mover and, with our ADIO technology, has set the stage for new revenue creation and expanded advertising inventory,” said Sonia Choi, Co-Founder and CMO of Datavault AI. “As we demonstrate ADIO’s reach and revenue potential, we anticipate attracting more partners eager to commercialize this technology.”
How ADIO Works
ADIO allows broadcasters to embed inaudible tones in audio streams, sending data directly to listeners’ smartphones. Unlike conventional solutions, ADIO doesn’t require connected power or network, making it ideal for radio, streaming, satellite, and event-based experiences. Potential applications include:
- On-premises wayfinding
- Personalized coupons, promotions, or content
- Audience engagement at live events
- Data-driven marketing and monetization
During the pilot, Datavault will deploy ADIO tones at live events and partner with 99.7 FM to secure FCC approval and paid sponsorships. Attendees will receive content, offers, or advertisements on their devices without scanning or tapping, enabling seamless brand interaction.
“Integrating ADIO technology represents a major step forward in how our vendors engage with audiences,” said Steve Majors, 99.7 FM Station Manager and Program Director. “It enhances audience insights, expands revenue opportunities, and blends traditional radio with digital engagement for a next-gen advertising ecosystem.”
Why It Matters
The U.S. radio advertising market is projected to grow from $28.75 billion in 2025 to $45.26 billion by 2030, with a 9.5% CAGR. Radio remains a high-trust, brand-safe medium, reaching more than 82% of U.S. adults weekly, now extending its impact through streaming, podcasts, and smart devices. ADIO’s integration enables broadcasters and advertisers to monetize this reach in innovative, measurable ways, bridging traditional and digital advertising.
By combining AI-driven insights with sound-based interactivity, Datavault AI is positioning ADIO as a game-changer in broadcast media, offering advertisers new tools to engage audiences and unlock incremental revenue.
