Ella Bee Media Group, a Los Angeles-based PR and athlete representation firm, is broadening its offerings to include Athlete Marketing and Procurement Services, positioning itself as a key partner for brands ahead of the LA28 Summer Olympics.
After completing several prestigious business development programs—including LISC LA’s ASCEND Cohort, Loyola Marymount University’s Business Accelerator, and Goldman Sachs: One Million Black Women—founder Lila Brown is leveraging over 15 years of experience in public relations, athlete representation, and content creation to help brands connect with elite Olympic and Paralympic athletes in meaningful, mission-driven ways.
“After years of investing in my growth as a founder through these incredible business programs, I’m excited to now offer corporations and mission-driven organizations the opportunity to work with athletes not just for visibility—but for authentic impact,” said Brown, Olympic & Paralympic Sports Agent and CEO of Ella Bee Media Group.
What’s New
The expanded services include:
- Athlete influencer marketing and brand partnerships
- Procurement of athlete ambassadors for DEI, community, and employee initiatives
- Event representation and keynote bookings
- Contract management and talent negotiation
- Curated athlete roster for sponsorship activations
This move enables Ella Bee Media Group to act as a direct conduit for companies seeking to integrate Olympic and Paralympic talent into campaigns, events, media appearances, and brand storytelling, while continuing to support a select roster of elite athletes.
Strategic Timing for LA28
With Los Angeles preparing for the 2028 Summer Games, this expansion aligns with a surge in opportunities for brands to engage with athletes in culturally sensitive and impactful ways. Brown emphasizes that her firm’s expertise allows brands to leverage athlete storytelling for long-term value—not just short-term visibility.
“This is a natural evolution of our work,” Brown said. “We’ve helped position athletes as influential voices in fashion, culture, media, and brand advocacy. This shift expands that reach, providing strategic access to underrepresented talent and aligning with brands committed to inclusion, authenticity, and impact.”
Industry Impact
As brands increasingly prioritize authentic engagement and social impact in marketing campaigns, firms like Ella Bee Media offer a critical bridge between talent and organizations. By integrating Olympic and Paralympic athletes into marketing, sponsorships, and community initiatives, brands can amplify both visibility and credibility in a competitive landscape where cultural alignment and authentic storytelling are increasingly essential.
