Fintel Connect, a leading performance marketing technology company for financial services, has unveiled its second annual Financial Industry Affiliate Marketing (FIAM) Report, highlighting emerging trends in customer acquisition and partnerships across North America.
Drawing on survey responses from over 100 affiliate marketing partners—including aggregator sites, comparison platforms, publishers, and content creators—the report offers financial brands rare insights into shifting consumer demand, new products, and the digital acquisition strategies shaping the market.
Key takeaways from the report include:
- Top consumer and business product trends gaining traction in 2025
- Marketing strategies and emerging themes likely to influence 2026
- Predictors of financial brand performance across U.S. and Canadian markets
- Year-over-year comparisons of affiliate marketing trends and outcomes
“Affiliate partners are the expert marketers closest to today’s financial consumers. Their unique vantage point gives financial institutions powerful foresight into where the market is heading,” said Nicky Senyard, CEO of Fintel Connect. “The FIAM Report equips banks, credit unions, and fintechs with the insights they need to refine strategies, strengthen partnerships, and stay ahead in a competitive market.”
Targeted at senior executives, marketing leaders, and affiliate program managers, the FIAM Report provides data-driven guidance for optimizing partnerships, investing budgets efficiently, and capturing growth opportunities in the evolving financial services sector.
