G-Mana and VisualOn are bringing interactive, server-side ad insertion (SSAI) to OTT and CTV at scale, offering premium publishers and FAST channels a way to deliver engaging ad experiences without sacrificing stream quality. The collaboration integrates VisualOn’s player-side Adflow with G-Mana’s SSAI platform and G-Mana Ad Solutions, the company’s monetization unit, creating a turnkey workflow for interactive ad formats across devices.
The joint solution supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships, all stitched server-side for smooth, buffer-free delivery. G-Mana Ad Solutions optimizes fill, pricing, and yield across direct and programmatic demand, enabling publishers to maximize revenue while preserving viewer experience.
“Interactive SSAI turns passive ad breaks into two-way, screen-native experiences—without compromising stream quality,” said Eran Yahalomi, CEO of G-Mana. “Together with VisualOn, we’ve made it easy for broadcasters, sports streamers, and FAST operators to grow revenue, improve engagement, and gain real-time transparency—all in one workflow.”
How It Works
- Player-ready by VisualOn: Adflow ensures accurate ad signaling, interactivity, and measurement across devices.
- Seamless SSAI by G-Mana: Detects ad markers, transcodes creative, fetches demand in real time, and stitches ads into HLS/DASH manifests while maintaining broadcast-grade delivery.
- Monetization by G-Mana Ad Solutions: Optimizes business rules, sponsorships, and programmatic demand to boost eCPM, enforce brand safety, and respect frequency caps.
Benefits for Publishers
- Revenue lift: Capture incremental ARPU from existing inventory through smarter break management and high-impact formats.
- Viewer-first delivery: Server-stitched ads preserve stream continuity; interactive layers enhance engagement.
- Transparency & control: Real-time analytics provide insight into ad performance and viewer behavior.
- Faster time to value: Cloud-driven workflows minimize integration burden, avoiding extensive SDK rewrites.
Built for Today’s OTT Reality
The solution addresses long-standing industry challenges, including limited ad format variety, transparency gaps, and complex deployment workflows. It is designed for broadcasters, FAST channels, live sports/event streaming, OTT operators, and tech integrators, offering a scalable pathway to interactive monetization without trade-offs.
