Retail windows have long been dominated by static posters, neon signs, and clings that are printed, shipped, installed, torn down, and dumped—on repeat. Glass-Media wants to end that cycle. The company has unveiled a first-of-its-kind transparent LED poster built with Digi Point Media, promising a lighter, smarter, and dramatically more sustainable replacement for the decades-old signage status quo.
The new display weighs just 13 pounds, installs in about half an hour, and hangs directly in storefront windows without rearranging the shop floor. Its transparency—roughly 85% from inside the store—means retailers can maintain natural visibility while pushing high-brightness, full-motion messaging to passersby. Compared to traditional window-facing LCD panels, which can exceed 80 pounds and block interior visibility, this is a major leap in both form and function.
Cracking Retail’s Most Wasteful Tradition
Retailers print millions of square feet of posters each year. They’re expensive to distribute, tedious to install, and destined for the landfill within weeks. Glass-Media’s LED poster aims to break that cycle with a digital asset that can last a decade or more.
The digital nature isn’t just greener—it’s operationally cleaner. Content can be scheduled down to the minute, eliminating compliance mishaps (like promos that linger days after they expire) and saving franchise teams countless labor hours each month. For national brands managing thousands of windows, that’s a meaningful operational unlock.
“This innovation tackles one of retail’s most frustrating pain points: the inefficiency and wastefulness of static window clings,” said Daniel Black, Glass-Media’s CEO. “By digitizing the storefront, we’re unlocking flexibility, sustainability and monetization.”
Monetization Meets Measurement
Beyond in-store promotions, the LED posters are built for retail media. Because the units can plug into programmatic ad networks—including Digi Point’s IceBox Network—they allow brands to activate storefront-level advertising and retailers to create new revenue streams.
Built-in sensors track foot traffic, dwell time, and engagement patterns, giving advertisers performance visibility right at the window—something traditional static signage can’t dream of offering.
For Digi Point Media, the appeal is straightforward: it’s not just a new screen—it’s a new model for storefront communication. “This is more than a hardware launch; it’s a new method for advertising solutions,” said founder Paul Calce. The partnership taps both companies’ expertise—Glass-Media’s retail tech chops and Digi Point’s advertising networks—to unlock more modern, measurable messaging.
From Tradeshow Glimpse to Q4 Rollout
The transparent LED poster made its first public appearance at the Digital Signage Experience (DSE) 2025 show in San Diego, drawing interest from retailers eager to ditch outdated signage workflows. Pilot programs are now underway, with a full commercial release expected in Q4 2025 among a slate of Fortune 50 brands.
The companies are already working on a broader suite of retail media tools aimed at helping brands unify physical and digital engagement—part of a larger industry movement to treat storefronts as dynamic media assets rather than static real estate.
With retail media networks accelerating and sustainability rising to the top of brand priorities, Glass-Media’s LED poster arrives at the intersection of two powerful trends. And if the industry response is any indication, those old window clings may finally be headed for retirement.
