Grocery TV is on a winning streak—and it’s not just about prime endcap placement. The in-store retail media network has landed on the 2025 Inc. 5000 list of America’s fastest-growing private companies for the third straight year, ranking No. 1793 overall and No. 154 in the Advertising, Marketing & PR category.
Between 2021 and 2024, the Austin-based company clocked 244% revenue growth, powered by a rapid expansion from 5,000 to over 6,500 stores. Key retail partners like Hy-Vee and Giant Eagle helped drive the footprint surge, alongside deeper integrations with existing clients.
The New In-Store Media Playbook
While most adtech players focus on screens you hold in your hand, Grocery TV has staked its claim on screens you pass in the cereal aisle. In 2025, the company introduced closed loop measurement—letting brands directly tie campaigns to sales lift—and something it calls the digital ironman, a new product designed to bolster scale and performance in the retail media category.
The company also set industry benchmarks, reporting that in-store retail media can lift CPG sales by an average of 14% and increase unaided brand awareness by 22%. In a retail environment where every incremental sale matters, those numbers are hard to ignore.
Why This Matters for AdTech
Retail media has been one of the hottest growth sectors in advertising, with major grocery chains, big-box retailers, and even convenience store operators jumping in. Grocery TV’s sustained triple-digit growth puts it in a competitive position against bigger digital OOH and retail media players—particularly as advertisers look for lower-funnel impact outside of e-commerce platforms.
Culture as a Growth Engine
Alongside new products and partnerships, Grocery TV has refreshed its core values to emphasize innovation, optimism, and truth-seeking—principles CEO Marlow Nickell says are designed to make employees feel they’re doing the “best work of their lives” while helping shape an emerging category.
If their growth trajectory is any indication, those values might be paying dividends in more ways than one.
