Ibotta (NYSE: IBTA), the North American leader in digital promotions, is bringing its data-driven perspective to Adweek’s Brandweek 2025. CEO Bryan Leach will take the mainstage on Tuesday, November 4, 2025, at 7:20 a.m. PT / 10:20 a.m. ET, alongside Benoit Vatere, Chief Media Officer at Liquid Death, for a session focused on how data, measurement, and optimization are reshaping the modern shopping experience.
The discussion will dive into how brands are using real-time insights and performance-based models to refine retail engagement—bridging the gap between online discovery and in-store purchase. As retail media and shopper marketing evolve, Ibotta’s unique vantage point at the intersection of CPG, data, and consumer incentives positions it as a key player in this transformation.
A webcast of the event will be available via the Investor Relations section of the company’s website at investors.ibotta.com.
Data, Deals, and the New Digital Checkout
Founded in 2012, Ibotta has grown into North America’s largest digital promotions network, enabling brands to pay only when campaigns lead directly to a sale. Through its Ibotta Performance Network (IPN), the company connects over 200 million consumers with CPG brands and retailers, redefining how promotions drive measurable results.
Since launch, American shoppers have earned more than $2.5 billion in cash rewards through Ibotta’s ecosystem—a reflection of how incentive-driven marketing is reshaping retail loyalty.
Headquartered in Denver, Ibotta has been recognized as one of the top workplaces by The Denver Post and Inc. Magazine. With Leach at the helm, the company continues to evolve its performance-based model as brands demand clearer attribution, higher ROI, and stronger consumer engagement in an increasingly competitive marketplace.
Brandweek’s focus on marketing innovation and brand transformation makes it an apt stage for Ibotta’s message: in the next era of retail, precision and performance will define the shopper experience.
