LinkedIn CTV Ads Go Multiscreen with Innovid Integration
Innovid, the independent ad tech player known for streamlining creative delivery and performance tracking, is turning up the volume on connected TV (CTV). The platform now officially supports LinkedIn’s Connected TV Ads, giving advertisers a new way to activate LinkedIn CTV campaigns directly through Innovid’s Social Ads Manager.
What does that mean in practice? B2B marketers can now serve LinkedIn’s CTV ads—the professional network’s latest video ad format—to the biggest screen in the house, right alongside campaigns running on other social and digital platforms. The integration comes as part of Innovid’s expanded status as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI.
LinkedIn on the Living Room Screen
This move marks a meaningful step in LinkedIn’s push to position itself beyond job searches and B2B thought leadership and into the premium video ad space. By tapping into biddable, high-quality inventory from top-tier publishers, LinkedIn CTV Ads aim to blend the network’s signature professional targeting with the storytelling potential of TV-sized real estate.
The CTV format is already live in LinkedIn Campaign Manager, but Innovid’s partnership takes it further—embedding it into a broader omnichannel workflow.
“We’re helping advertisers extend the precision of social targeting into a high-impact, brand-safe environment,” said Zak Knudson, SVP of Product at Innovid. “It’s a major step forward for omnichannel advertising, especially for B2B brands looking to engage decision-makers with relevant messaging on every screen.”
What This Means for Advertisers
The key advantage here is workflow unification. With Innovid’s platform, marketers don’t need to manage separate systems or switch between dashboards to track LinkedIn CTV performance. Everything—social, CTV, digital—is optimized and measured from a single interface.
That means:
- Consistent messaging across screens
- Centralized reporting and ROI tracking
- Improved efficiency in campaign execution
- Real-time optimization across LinkedIn and other channels
For B2B advertisers, this is more than just a nice-to-have. It’s a way to reach senior decision-makers who increasingly split attention across devices, including streaming platforms.
The Bigger Picture
The integration reflects two larger trends:
- CTV’s growing role in B2B media. Once considered purely a consumer-focused channel, connected TV is now being taken seriously by B2B marketers looking to extend reach and visibility in brand-safe, high-attention environments.
- The rise of unified ad platforms. Marketers are done juggling fragmented tools. They want centralized platforms that combine activation, creative delivery, and measurement—and Innovid is clearly positioning itself to be one of them.
As LinkedIn and Innovid continue to evolve their partnership, expect deeper integrations and more advanced analytics—especially as B2B brands grow more sophisticated in how they use video to influence purchasing decisions.
