The advertising industry has entered its “AI orchestra” era—and Innovid is conducting the performance. The independent ad software platform unveiled Innovid Orchestrator™, a first-of-its-kind AI orchestration system designed to connect creative, delivery, measurement, and optimization into one intelligent workflow.
Rather than relying on fragmented AI tools, Innovid Orchestrator acts as a superagent, linking specialized AI agents through a unified orchestration layer. This framework synchronizes data, human input, and technology across the entire advertising lifecycle—turning disconnected automation into a cohesive, continuously learning system.
“This is a generational leap, not a feature update,” said Zvika Netter, CEO and Co-Founder of Innovid. “Marketers are trying to run next-gen AI on yesterday’s infrastructure. Innovid Orchestrator connects everything—humans, AI, data, and platforms—into one intelligent foundation for measurable outcomes.”
Breaking Down the AI Orchestra
The launch introduces four families of AI agents—Create, Deliver, Measure, and Optimize—that can operate independently or in harmony through Innovid Orchestrator:
- Create Agents generate and score ad creatives using live performance data, working alongside popular generative AI tools rather than competing with them.
- Deliver Agents automate campaign setup and QA, turning weeks of work into minutes by managing programmatic workflows, tag delivery, and publisher coordination.
- Measure Agents provide natural-language reporting and cross-channel insights, simplifying the analytics that marketers usually piece together manually.
- Optimize Agents dynamically reallocate budgets, audiences, and messaging to drive specific advertiser outcomes—closing the loop between data and decision-making.
Together, these agents form an ecosystem powered by Innovid’s ad-serving engine, which processes context, performance signals, and campaign goals in real time.
The End of Siloed AI
Until now, marketers experimenting with agentic AI have faced a common roadblock: fragmentation. Separate AI tools for creative, targeting, or measurement rarely “talk” to one another, leaving teams juggling disconnected insights. Innovid Orchestrator solves this by sitting above existing media, CRM, and analytics systems, weaving them into a unified, AI-driven structure.
The result? Faster campaign launches, smarter decision-making, and measurable efficiency across every channel—TV, digital, and streaming.
Why It Matters
AI in advertising is moving beyond point solutions. Platforms like Innovid are building the connective tissue for the next phase—AI interoperability. As brands demand tighter integration between data and creativity, tools like Innovid Orchestrator could become the new backbone of modern marketing infrastructure.
In short, Innovid isn’t just adding AI—it’s building an operating system for how AI and humans work together in advertising.
