LG Ad Solutions Brings Smart TV Ad Muscle to Australia, Names Local Commercial Director
Connected TV is booming in Australia—and LG wants in.
LG Ad Solutions, the advertising technology division of LG Electronics, has officially launched operations in Australia, appointing media veteran Alex Blundell Jones as its Commercial Director. Based in Sydney, Blundell Jones will spearhead regional growth, leveraging LG’s first-party data and advanced CTV capabilities in one of the world’s most media-savvy markets.
For LG Ad Solutions, it’s another major move in a string of international expansions, reinforcing its ambition to redefine performance-driven advertising for the living room screen.
CTV in Australia: Ripe for the Taking
Australia is no newcomer to connected television—its viewers have long embraced streaming, and advertisers are chasing new ways to reach them. But what’s often missing? Precision. Scale. First-party data. That’s where LG Ad Solutions steps in.
Armed with data from millions of active LG Smart TVs already present in Australian homes, LG is pitching advertisers a more accountable way to engage audiences—from native and video formats to interactive units—all powered by deterministic viewership data baked into the LG ecosystem.
“This is no longer an emerging channel—it’s essential,” said Blundell Jones, who brings nearly 15 years of UK media experience, including leadership at Captify and LG’s own UK launch. “With LG’s scale and signal strength, we’re offering advertisers something rare: performance, creativity, and brand impact, all in one place.”
Blending Performance and Premium
While the CTV space is crowded with platforms offering partial data and fragmented measurement, LG’s edge lies in its TV OEM-level access to deterministic data—tracking what viewers are watching on actual screens, not just apps.
This has already won praise from key partners like Foxtel Group, which credits LG Ad Solutions with boosting campaigns for services like Kayo and Binge. “Their custom reporting and industry-leading creative executions truly set them apart,” said Hari Caulfield, Foxtel’s Programmatic Lead.
Likewise, The Trade Desk’s Ashton De Santis pointed to LG’s launch as a “valuable opportunity” for brands seeking transparent access and measurable performance.
As marketers push to unify brand and performance across screens, LG’s pitch is timely: a single platform that merges reach, precision, and engaging creative in the living room—where attention still rules.
CTV ad spend in Australia is projected to grow significantly through 2025, with marketers demanding both quality inventory and tighter measurement. LG’s platform addresses both, giving brands access to viewers at all stages of the streaming journey—from show discovery to binge sessions.
“The Australian market is agile, mature, and moving fast on CTV,” said Ed Wale, LG Ad Solutions’ VP of International. “With Alex’s leadership, we’re bringing a differentiated, premium offering that puts data, scale, and viewer experience front and center.”
With LG Ad Solutions already operating across North America, Europe, and Asia, the Australia launch is a clear signal of its intent to compete with heavyweights like Samsung Ads and VIZIO in the global CTV ad tech race.
As more marketers demand OEM-backed insights and screen-specific creative, LG is positioning itself not just as a player—but as a platform that can connect media buyers directly to the biggest screen in the home, backed by real data and measurable outcomes.
For brands trying to win attention in a saturated streaming world, that’s more than just another inventory source—it’s a strategic advantage.
