Locality, a leading provider of local video solutions, has launched its Advanced Audience Engine, a next-generation identity and activation platform designed to revolutionize local advertising. Developed with partners Lovelytics, Newton Research, and Databricks, the engine combines generative AI, automation, and Locality’s extensive historical viewership and media intelligence to deliver faster, smarter, and more effective campaigns.
Redefining Local Advertising with AI
Keith Kazerman, President of Streaming at Locality, calls it more than a product: “Locality’s Audience Engine isn’t a product, it’s a strategic shift in our business, and in the broader advertising industry. We have reengineered the foundation of local advertising to deliver performance, precision, and transparency, at scale, for advertisers.”
The engine addresses persistent pain points in local advertising—fragmented workflows, vendor complexity, cost inefficiencies, and limited access to real-time insights. Advertisers can now unify data, automate segmentation, and execute campaigns across both linear and digital channels, all within Locality’s LocalX platform.
Key Features and Capabilities
- Custom Audience Building: Vertical-specific segmentation leveraging advertiser data and Locality’s proprietary signals.
- AI-Driven Optimization: Predictive modeling for smarter planning and budget allocation.
- Measurement & Attribution: Unified analytics, targeting, and performance tracking.
- Scalable Integrations: Real-time activation and cross-partner collaboration without data transfer bottlenecks.
By embedding AI-enhanced intelligence into campaign workflows, Locality promises faster execution, actionable insights, and improved ROI through more precise targeting and optimization.
Industry Implications
The launch highlights an industry shift toward data-driven, AI-powered local advertising, a space historically challenged by siloed data and inefficiencies. Competitors like LiveRamp, Adobe, and Innovid are also exploring identity and activation solutions, but Locality’s focus on local viewership data combined with AI positions it uniquely for advertisers seeking hyper-local precision at scale.
Advertisers interested in seeing the Advanced Audience Engine in action can attend Locality’s panel, “Unlock the Future of Local Advertising: Next-Gen AI-Driven Audience Intelligence,” at Advertising Week New York on Tuesday, Oct. 7, at 3:40 p.m.
