Singapore-based AI startup Minus-AI has officially unveiled a platform that converts brand information into cinematic, multi-shot video ads in mere minutes, promising to upend traditional video marketing workflows.
Founded in late 2024, the AI-native startup has already secured over $1 million in angel investment from prominent figures in the global film and entertainment industry—proof of both the technology’s promise and the market’s appetite for faster, smarter ad creation.
Bridging AI Research and Creative Execution
Minus-AI’s co-founders bring a rare combination of technical depth and creative insight. Dr. Luo, formerly Senior Principal Scientist at Autodesk Research, specializes in reinforcement learning and AI-driven creativity. Meanwhile, NYU alum Ms. Cai previously founded a profitable VR education startup in China and now leads product and commercialization efforts at Minus-AI. Together, they are building a tool designed to democratize high-quality marketing content.
The platform’s name embodies its mission: “Minus-AI” symbolizes removing meaningless labor to leave marketers free to focus on what truly matters.
How Minus-AI Works
The platform offers a seamless, one-page workflow where businesses can move from idea to finished ad without switching between multiple tools:
- Trend Integration: Minus-AI embeds trending social media formats and viral content ideas directly into campaigns.
- Full-Cycle Creative Flow: Users go from script → frames → dynamic video shots → post-production all on a single page.
- Multi-Model Comparison: Generate the same shot across different AI models in one click to ensure the highest quality.
- Automated Post-Production: Captions, voiceovers, music, and edits are handled automatically, creating a ready-to-publish ad instantly.
- Two Modes: One-click generation for beginners; easy edits for pros.
Tackling the Traditional Ad Problem
Traditional video production is expensive, slow, and often inaccessible to small and mid-sized businesses. Minus-AI addresses these challenges directly:
- Rapid Multi-Variant Production: Instantly produce multiple ad variations tailored to different audiences.
- Market Testing: Quickly test versions and double down on high performers.
- Real-Time Agility: React to cultural trends immediately, rather than waiting weeks.
- Creative Democratization: Enables cinematic-quality ads for businesses of all sizes, leveling the playing field with global brands.
Real-World Applications
Minus-AI is already seeing adoption across sectors:
- E-commerce: Product showcase videos
- Restaurants & Cafes: Local buzz and promotion
- Real Estate: Cinematic property walkthroughs
- Marketing Agencies: Scalable ad production
By significantly reducing cost and production time while boosting creative output, Minus-AI offers marketers a faster, smarter, and more accessible alternative to traditional production-heavy workflows.
Looking Ahead
Minus-AI isn’t just another AI tool—it’s a philosophy: empowering marketers to create, test, and scale campaigns in the AI era. As the attention economy accelerates, tools like Minus-AI could redefine who gets to compete, making high-quality video advertising accessible to more businesses than ever before.
