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HilltopAds Smart CPM Launch Boosts Automated Bidding

HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech

June 1, 2026

HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech – the London‑based ad network announced a new automated bidding model on May 29, 2026 that promises to lower cost‑per‑thousand impressions (CPM) while giving advertisers granular budget controls. What’s New HilltopAds introduced Smart CPM, an algorithmic bidding engine built into its Popunder inventory. Unlike traditional fixed‑price CPM…

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AdTech Market on Track to Hit $1 Trillion as CTV, Programmatic, and AI Drive Growth

AdTech Market on Track to Hit $1 Trillion as CTV, Programmatic, and AI Drive Growth

August 14, 2025

The AdTech industry is in the middle of a growth sprint—and there’s no sign of it slowing down. According to a new report from The Insight Partners, global digital ad spend is projected to surpass $1 trillion by 2030, driven by the rise of programmatic advertising, real-time bidding (RTB), and the explosive growth of connected TV (CTV), over-the-top (OTT) video, and retail media networks (RMNs).

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Spectrum Reach Rolls Out AI-Powered Media Planning Tool for Local Advertisers

Spectrum Reach Rolls Out AI-Powered Media Planning Tool for Local Advertisers

August 1, 2025

In an era where ad budgets are squeezed and audiences are scattered across screens, Spectrum Reach is stepping in with a new solution that promises to bring order to the chaos of media planning—especially for local businesses. After six months of beta testing with over 2,000 advertisers, the company has officially launched Spectrum Reach Architect, an AI-powered platform designed to take the guesswork out of ad planning across TV, digital, and streaming platforms.

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Moloco SDK Now Live on Google AdMob and Ad Manager Bidding

Moloco SDK Now Live on Google AdMob and Ad Manager Bidding

July 31, 2025

In a significant move for app monetization, Moloco—an AI-powered performance advertising company—has made its Moloco SDK available through Google AdMob and Ad Manager’s SDK bidding platforms. The integration opens new monetization avenues for app developers, enabling seamless access to Moloco’s global advertiser demand while maintaining a high-quality user experience.

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