MiQ, a global programmatic media company, has been named to the YouTube Activation Partners program, joining a select group of trusted companies helping advertisers and agencies optimize campaigns on the platform. The designation underscores MiQ’s expertise in programmatic media, including advanced television (ATV), and grants early access to new YouTube features, priority support, and strategic alignment with the platform’s latest initiatives.
Integrating YouTube into Programmatic Ecosystems
The partnership enables MiQ clients to seamlessly integrate YouTube into broader programmatic campaigns, alongside linear TV, CTV, and digital video. By combining the scale of YouTube’s global audience with MiQ’s AI-powered Sigma technology, marketers can build high-intent audiences based on real consumer behavior—what people watch, browse, and purchase. This integration provides a direct, measurable link between consumer activity and campaign outcomes, enhancing reach, engagement, and overall ROI.
AI-Powered Insights Drive Smarter Campaigns
MiQ’s Sigma platform, which leverages over 700 trillion signals, allows advertisers to plan and optimize campaigns across screens intelligently. By connecting YouTube with other video and TV channels, marketers can move beyond siloed strategies, delivering more holistic and effective omnichannel campaigns.
“The future of advertising will be defined by how intelligently we connect signals across screens,” said Gurman Hundal, Global CEO and Co-founder of MiQ. “Being part of the YouTube Activation Partners program allows us to work closely with Google and help advertisers navigate complexity with clarity. Our priority is connecting viewing behaviors to business growth in a responsible and intelligent way.”
Mohammad Chughtai, Global VP of Strategy and Partnerships at MiQ, added, “This partnership lets us integrate YouTube into the broader video ecosystem—CTV, linear, and digital video—ensuring advertisers can activate campaigns that deliver reach and outcomes not possible in isolation.”
Implications for the Video Advertising Market
MiQ’s inclusion reflects the growing need for connected, data-driven video strategies. As brands seek to unify their campaigns across platforms, integrating YouTube programmatically alongside other video channels ensures better audience targeting, measurement, and return on investment. The move positions MiQ at the forefront of holistic video and TV advertising, where AI and programmatic tools drive efficiency and performance.
