In a move set to streamline how global media companies manage advertising, Operative has migrated its AOS intelligent media management platform to Oracle Cloud Infrastructure (OCI). The shift marks a deeper chapter in the companies’ two-decade partnership, promising faster performance, greater scalability, and cost efficiency for some of the world’s largest broadcasters and publishers.
With the media industry hurtling toward converged advertising—where linear TV, digital, and streaming campaigns live under one operational roof—AOS on OCI offers a cloud-native hub to centralize IT operations, modernize revenue management, and streamline ad workflows.
“By bringing AOS to OCI, we’re combining industry-leading cloud performance with Operative’s advanced media workflow capabilities,” said Yael Har-Even, Israel Country Manager, Oracle.
What AOS on OCI Delivers
The platform’s expanded integration comes with several headline features:
- Converged media workflows: Unified packaging, pricing, selling, and inventory tracking across all ad channels.
- Enterprise-grade flexibility: Custom-fit for national, local, streaming, digital, and hybrid sales models.
- AI-powered optimization: Built-in access to Adeline, Operative’s generative AI engine, for forecasting, yield management, and automation.
- Secure cloud backbone: Leveraging Oracle’s high-performance, enterprise-trusted infrastructure.
Operative is also keeping its OnAir and IBMS solutions hosted on OCI, ensuring its suite of media tools remains tightly integrated.
Why This Matters
Media companies are juggling increasingly complex ad portfolios, often across multiple platforms and geographies. Moving AOS to OCI means fewer silos, faster execution, and tighter revenue control—critical in an era where advertising timelines are shrinking and data demands are surging.
For Oracle, it’s another sign of the cloud giant’s aggressive push into verticalized, industry-specific solutions—a trend playing out across finance, healthcare, and now media. For Operative, it’s a step toward future-proofing its platform with AI and interoperable cloud services baked in.
“This next chapter in our Oracle partnership continues our commitment to helping clients thrive through innovation, AI adoption, and cloud-based interoperability,” said Ben Tatta, Chief Commercial Officer, Operative.
With AOS now in the Oracle Cloud, media companies managing billions in ad revenue could find their operations not just running faster—but also thinking smarter.
