PAN, the integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, has appointed Catherine Coffey as Managing Director of its UK operations. The move reinforces PAN’s global growth strategy, connecting teams and clients across North America and EMEA.
Coffey brings more than 20 years of experience in PR and communications for technology brands, joining PAN from Burson (formerly Hill+Knowlton Strategies), where she helped grow the UK technology practice. Her portfolio includes major clients such as Dell Technologies, HONOR, and Wipro, and she’s known for her high-energy, people-first leadership style.
“PAN’s culture and global vision align perfectly with how I lead and what I value in a team,” said Coffey. “In a mid-size agency, you can make a bigger impact, move faster, and still deliver global reach. I’m excited to scale PAN’s UK presence and embed our team into a truly global culture.”
Riding a Wave of Global Momentum
The appointment comes amid a strong year for PAN’s global programs, with 12 clients expanding internationally within the past year alone. Many of these expansions flow from the U.S. into the UK, reflecting growing demand for cross-market campaigns executed with flexibility and scale.
Recent global wins include:
- Conga, an AI-powered leader in CPQ, CLM, and document automation.
- Convera, a major player in global commercial payments.
- Locus Robotics, an innovator in AI-driven warehouse automation.
PAN has also strengthened existing partnerships with brands like Algolia, the AI-native search platform, and Vertex, a global tax technology leader. The agency’s work with Infios (formerly Körber Supply Chain Software) further highlights its ability to deliver integrated programs that scale across regions and disciplines.
“Clients want the best of both worlds: mid-size agency flexibility with global reach,” said Phil Nardone, PAN’s President & CEO. “With Catherine leading our UK operations, and more brands expanding globally with us, PAN is uniquely positioned to help clients succeed in an environment demanding both agility and coverage.”
