LiSTNR Precision+ Promises to Redefine Digital Audio Advertising
Southern Cross Austereo (SCA) is making a bold play for audio advertising supremacy with the unveiling of LiSTNR Precision+, its most advanced AdTech product yet. Slated for launch in October, the new platform is being hailed as a “world-first” innovation in the digital audio space—and it’s aiming to put SCA’s LiSTNR platform at the center of the global conversation.
Built entirely in-house and purpose-designed for the Australian market, LiSTNR Precision+ blends real-time optimization, AI-powered targeting, and first-party data signals from both the LiSTNR ecosystem and advertisers to deliver what SCA promises will be smarter, more impactful campaigns.
A Smart Audio Engine, Built for Speed and Precision
SCA’s pitch for LiSTNR Precision+ is clear: a future-proof platform that uses AI and clean data to help advertisers stop wasting impressions and start making every audio dollar count.
“LiSTNR Precision+ is not just an evolution – it’s a revolution in how digital audio campaigns are planned, delivered and optimised,” said Olly Newton, Executive Head of LiSTNR Commercial. “We’re giving brands the tools to make every advertising dollar work harder.”
And that includes capabilities like Dynamic Creative Optimisation (DCO) that tailors audio ads in real-time, based on a range of variables including location, behavior, and data from both LiSTNR’s 2.4 million-strong user base and advertisers’ own systems.
Powered by Data, Guided by AI
The platform leans heavily on first-party data and privacy-first infrastructure. A standout feature is its Advertiser Data Matching, which utilizes clean room solutions to match user data without compromising privacy—offering granular targeting in an era of increasing data scrutiny.
LiSTNR Precision+ also benefits from SCA’s full ownership of its AdTech stack. With no reliance on third-party vendors, the company says it can innovate and iterate faster, keeping up with rapidly shifting market demands.
This autonomy has allowed SCA to tailor its platform specifically for Australian advertisers—providing market-specific tools that international platforms often overlook.
Context: Audio AdTech Gets Serious
The launch comes at a time when digital audio advertising is undergoing a transformation. As consumers spend more time with podcasts and streaming audio, brands are eager to follow—but have lacked the granular tools and real-time intelligence available in video and display.
SCA’s move mirrors broader AdTech trends: bringing programmatic principles and AI smarts to audio, while placing first-party data at the core.
LiSTNR Precision+ is SCA’s bid to lead that charge—not just in Australia, but globally.
