Seedtag, the global leader in neuro-contextual advertising, has deepened its partnership with HUMAN Security, a top cybersecurity firm, to expand fraud protection across its ad inventory. The updated integration strengthens Seedtag’s existing collaboration through Beachfront and reinforces its commitment to authenticated, fraud-free supply, particularly for CTV and open web environments.
The enhanced setup leverages HUMAN’s Ad Fraud Defense solutions, including MediaGuard support, to preemptively filter fraud and validate inventory before ads are served. The deployment across Seedtag’s infrastructure provides advertisers with clean, high-attention inventory and publishers with real-time traffic validation.
“Marketers are increasingly demanding accountable, transparent media supply,” said Mike Villalobos, SVP of Strategy and Commercial Operations at Seedtag. “Our partnership with HUMAN ensures fraud-free campaigns across the open web and CTV, letting clients plan with confidence and maximize ROI.”
HUMAN’s dual-layered approach combines pre-bid mitigation and post-bid measurement, giving Seedtag’s AI engine, Liz, the data it needs to optimize campaigns at scale. From detecting fraud before a bid to analyzing impressions post-campaign, clients gain enhanced transparency and performance.
“Seedtag’s focus on relevant, fraud-free inventory aligns perfectly with our mission to protect digital integrity,” said Rick Holtman, SVP Global Sales at HUMAN. “Expanding this partnership supports Seedtag’s delivery of neuro-contextual experiences at scale.”
Seedtag’s platform, powered by neuro-contextual AI, transforms content signals—based on interest, emotion, and intent—into full-funnel campaigns across premium CTV, video, and the open web. The partnership with HUMAN will also explore richer pre-bid signals and advanced brand safety solutions, ensuring future campaigns remain accountable and effective.
As fraud and bot traffic continue to challenge digital advertising, integrations like this signal a shift in CTV and open web markets: advertisers are prioritizing quality, transparency, and measurable results over sheer scale. Seedtag’s expanded HUMAN integration positions it to deliver on all fronts, offering clients both peace of mind and performance.
