Smartly, the AI-driven platform for creative, media, and measurement, is expanding its programmatic reach with a new integration for Spotify Ads Manager. Brands and agencies can now run audio and video campaigns on Spotify directly through Smartly, alongside other digital channels, all while leveraging AI-guided optimizations and cross-channel measurement.
AI-Powered Creative at Scale
The partnership allows advertisers to build Spotify-compatible audio, video, and display ads in minutes. Smartly’s GenAI tools and intelligent templates make it easy to repurpose social assets, while AI-driven budget allocation ensures campaigns scale efficiently across channels.
“Advertising is at its best when creativity, media, and intelligence work in harmony,” said KMac, Chief Commercial Officer at Smartly. “Spotify commands consumer attention, and together we’re turning that attention into foresight, personalization, and outcomes.”
Spotify’s Reach and Impact
Spotify occupies a unique space at the intersection of content, context, and culture, providing incremental reach that traditional social and TV campaigns often miss. Studies show Spotify drives 22% more reach than social and 27% more than TV, while combining audio and video campaigns can lift purchase intent by 35%. Smartly’s unified view allows marketers to optimize in real time, turning engagement into measurable results.
Seamless Workflow Integration
Per Sandell, VP of Product at Spotify, emphasized the value for advertisers: “Through Smartly’s AI-powered creative, automation, and measurement capabilities, advertisers can plan, build, and optimize Spotify campaigns entirely within Smartly’s workflow.”
The Spotify Ads Manager integration will soon be available for all Smartly customers, promising faster campaign launches, richer insights, and improved cross-channel efficiency.
Implications for Marketers
As marketers diversify their digital strategies, combining AI-driven creative with high-engagement platforms like Spotify offers a new competitive edge. The integration makes it simpler to harness Spotify’s reach while maintaining a unified view across campaigns—a key advantage as brands chase performance, scale, and measurable outcomes.
