Spectrum Reach, the advertising arm of Charter Communications, has acquired ShowSeeker, a leading provider of cloud-based order management systems, in a move set to modernize the media buying process for advertisers nationwide.
Founded in 2003, ShowSeeker is renowned for its scalable campaign management platform, which has helped advertisers efficiently execute orders and manage campaigns. By integrating ShowSeeker’s tools with its own operational automation suite, Spectrum Reach aims to deliver a comprehensive, end-to-end media intelligence solution.
The combined platform will merge ShowSeeker’s planning, order, and proposal capabilities with Spectrum Reach’s Innovar operational automation system. The result: simplified media planning workflows, automated ad operations, and optimized campaign value across all media types—including linear TV, streaming, and connected TV (CTV) inventory. Advertisers can expect a seamless workflow covering research, proposal creation, campaign negotiation, ad trafficking, creative rotation, media delivery, and inventory optimization.
“Bringing the ShowSeeker team’s order-management expertise into Spectrum Reach is a meaningful step forward in enhancing the advertising experience for our clients,” said Rob Klippel, SVP of Product, Technology & Operations at Spectrum Reach. “In a fragmented media landscape, this integrated solution will save agencies valuable time and streamline campaign execution.”
ShowSeeker founder and CEO Dave Hardy, who will join Spectrum Reach as VP and GM, added, “Integrating our technology with Spectrum Reach enables us to advance our vision for innovative AdTech solutions. Together, we’ll further enhance order management processes and deliver greater value to advertisers of all sizes.”
This acquisition comes at a time when advertisers are seeking efficiency and flexibility in a rapidly evolving media ecosystem. By uniting advanced order management with automated campaign execution, Spectrum Reach positions itself to offer more agile, scalable, and effective advertising solutions to local and national brands alike.
