In a bold move redefining automotive advertising, Strong Automotive has launched Modern View, a hybrid media strategy that merges the mass reach of traditional television with the precision targeting of streaming platforms. The result? A unified, impression-based buying model designed to meet the demands of today’s tech-savvy car shopper.
“For years, dealers had to choose between the scale of network TV and the precision of streaming,” said John Paul Strong, President of Strong Automotive. “With Modern View, they don’t have to choose. We’ve built a consistent, data-driven model that delivers both.”
The Convergence of Screens
Modern View tears down the wall between broadcast and digital, giving auto dealers access to a single, connected ecosystem spanning linear TV and major streaming platforms like Amazon, Hulu, Disney, and ESPN.
The platform brings together several advantages once thought mutually exclusive:
- Full-Funnel Integration: Unified broadcast and OTT impressions to drive awareness and conversion.
- Advanced Targeting: Reach audiences by brand, body style, or service opportunity.
- Premium Access: Guaranteed placement in high-impact live sports and entertainment programming.
- Cost Efficiency: Competitive CPM rates without losing scale or visibility.
By integrating traditional and digital media, Strong Automotive’s approach addresses one of the biggest challenges in local dealership marketing—fragmented campaigns that fail to connect data, delivery, and outcomes.
Strategy in Motion: “Total Screen Domination”
Modern View’s media blueprint is all about frequency, flexibility, and focus. The Everflow Traffic model extends broadcast schedules across the month to sync with OTT campaigns, ensuring steady exposure instead of the usual start-and-stop pattern.
With a Model-First Mentality, dealers can align buys with key priorities—like targeting truck buyers during ESPN’s primetime or family SUV shoppers through Disney’s streaming lineup. Meanwhile, Hyper-Local Focus directs broadcast spending toward top-performing local TV stations while OTT drives engagement through sports and entertainment placements.
This approach, which Strong calls “Total Screen Domination,” ensures that automotive brands stay top-of-mind across every device and every channel.
Early Results: ROI That Drives Itself
Initial rollouts of Modern View show clear performance improvements: higher frequency, more efficient spend, and measurable attribution. Dealers report stronger ROI and increased visibility across both traditional and streaming environments.
Among the key benefits:
- Unified media campaigns spanning TV and OTT
- Geo-targeted, model-specific advertising
- Flexible flighting to sync with local promotions
- Robust attribution through Strong’s Retain platform
Data-Driven Differentiation
What truly sets Strong Automotive apart is access. While many agencies depend on third-party DSPs like The Trade Desk, Strong has built direct partnerships with Disney, ESPN, Amazon, and Hulu. That means dealers get premium ad inventory—not remnant placements.
Through its proprietary Retain audience management platform, Strong connects dealership CRM data with behavioral insights to identify high-value customers and deliver accountable, measurable outcomes.
“It’s not just about impressions anymore,” Strong said. “It’s about connecting the dots—reach, relevance, and results.”
As streaming and linear continue to blur, Strong Automotive’s Modern View may well become the blueprint for a new era in automotive marketing—one where every impression counts, every screen connects, and every dollar is trackable.
