The Female Quotient (The FQ), home to the world’s largest community of women in business, has teamed up with ecommerce technology leader Rokt to launch The Marketing Edit, an original video series offering behind-the-scenes insights from top marketing and growth executives at Fortune 500 companies.
Premiering October 7 on LinkedIn, Instagram, and YouTube, the series gives viewers an unprecedented look at how CMOs and Chief Growth Officers from brands like Gap, Ulta Beauty, JCPenney, and SharkNinja are shaping the future of marketing in a rapidly evolving digital landscape.
“Marketers today are rewriting the playbook in real time,” said Shelley Zalis, CEO of The FQ. “The Marketing Edit gives viewers a seat at the table with leading CMOs as they share the pivotal choices and insights defining the future of the industry.”
What to Expect From the Series
Each episode dives into the bold strategies and leadership decisions that have defined these executives’ success, spotlighting the transformative power of relevance in ecommerce. Episodes feature candid conversations between Zalis and:
- Fabiola Torres, Global CMO, Gap
- Maris Thalberg, EVP, Chief Customer & Marketing Officer, Catalyst Brands (JCPenney)
- Michelle Crossan-Matos, Chief Growth Officer, SharkNinja
- Kelly Mahoney, CMO, Ulta Beauty
The series not only explores marketing innovation but also highlights the human side of leadership, offering lessons on driving engagement, growth, and brand relevance in an era of constant change.
Rokt’s Role in the Series
Rokt powers The Marketing Edit by bringing its AI and machine learning expertise to the production, emphasizing moments of meaningful connection between brands and customers. “By spotlighting the bold strategies of today’s most influential marketing leaders, this series inspires a new standard for how brands can engage, innovate, and grow,” said Elizabeth Buchanan, Chief Commercial Officer at Rokt.
Episodes will drop weekly on Wednesdays, complemented by social-first content across The FQ’s platforms, including LinkedIn, Instagram, and YouTube Shorts. Additionally, the series will be featured at Advertising Week New York (October 6–9), with executives joining The FQ Lounge programming to discuss key themes and insights.
Why It Matters
The Marketing Edit arrives at a time when CMOs face unprecedented pressure to balance innovation, customer experience, and measurable growth. By giving marketers direct access to executive playbooks from some of the world’s top brands, the series offers actionable insights for professionals looking to elevate their strategies in ecommerce and retail.
For The FQ, the series reinforces its mission to elevate women in business and redefine leadership through immersive content and thought leadership, while Rokt highlights the value of applying AI-driven insights to real-world marketing challenges.
