Digital out-of-home (DOOH) advertising just got a serious scale upgrade.
VIOOH, the global programmatic DOOH supply-side platform, has announced a partnership with Vengo, one of the largest premium U.S. DOOH media owners. The deal gives advertisers programmatic access to 65,000+ screens across all 50 states, representing 13 billion monthly impressions—roughly 9% of the U.S. digital OOH market.
Everyday Touchpoints, Massive Reach
Vengo’s footprint spans some of the most brand-friendly environments imaginable: grocery stores, convenience stores, bars, casual dining venues, gyms, malls, offices, and recreational facilities.
- Grocery stores: Over 1B monthly impressions from national retail partners.
- Bars & dining: 3B impressions monthly, reaching consumers in social settings.
- Convenience stores: 2B impressions, with placements at 7-Eleven and Stewart’s Shops.
- Malls: Premium inventory in NY, Las Vegas, Houston, Orlando, Atlanta, Dallas, and LA.
- Gyms & rec centers: Nationwide coverage, particularly in urban markets.
- Offices: Strong presence in Detroit, Chicago, Philadelphia, Pittsburgh, DC, and NYC.
It’s a portfolio designed to meet consumers throughout their daily routines—making DOOH less about billboards on highways and more about high-frequency, context-rich touchpoints.
Programmatic Power Meets Scale
With VIOOH’s global tech stack powering the programmatic pipes, buyers gain flexibility, precision targeting, and efficiency that traditional OOH buys simply can’t match.
“Our partnership with Vengo represents another significant expansion of our U.S. programmatic marketplace,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With over 65,000 screens generating 13 billion monthly impressions, this partnership delivers exceptional scale and targeting precision across the U.S. market.”
For Vengo, it’s about unlocking premium demand. “VIOOH’s global programmatic expertise combined with Vengo’s U.S. footprint creates significant value for both media buyers and Vengo’s location partners,” said Brian Shimmerlik, CEO at Vengo.
Why It Matters
DOOH is one of the fastest-growing segments in advertising, with U.S. digital OOH revenue forecast to surpass $3.5 billion in 2025. As media buyers push for privacy-safe, cookie-free targeting, DOOH’s contextual relevance and massive reach are making it a top choice for brand campaigns.
By plugging Vengo’s nationwide footprint into VIOOH’s programmatic ecosystem, the partnership addresses two industry priorities at once: scale and efficiency. Instead of negotiating fragmented inventory deals, advertisers can now buy contextually relevant, nationwide DOOH at scale, programmatically.
For brands looking to get in front of consumers at the gym, at lunch, or on the way home from work—this partnership could be a direct line into the everyday consumer journey.
