Wondersauce, the award-winning agency within the Project network, is shaking up its identity. The 2011-founded firm is now positioning itself as a Business Acceleration Agency, promising measurable impact over traditional creative services.
The move reflects a broader shift in marketing: clients are increasingly demanding outcomes, not just campaigns. “Clients increasingly want outcomes, not services,” said John Sampogna, Co-Founder and CEO. “We focus on recommending and executing solutions that address what keeps our clients up at night.”
The agency is centering its work on two pillars: Revenue Acceleration and Digital Experience & Transformation. Revenue Acceleration covers media performance, channel-specific creative, strategic planning, testing frameworks, and content libraries designed to drive tangible growth. Meanwhile, Digital Experience & Transformation focuses on optimizing ecosystems, enhancing customer experiences, and building scalable digital foundations—a strategy aimed at keeping brands ahead, not just afloat.
Megan Blake, COO, emphasized the stakes: “It isn’t just about keeping up — it’s about pulling brands ahead… We partner with our clients to make smart, practical decisions, like choosing the right tech stack, so they aren’t replatforming again in a year.”
Wondersauce’s approach integrates creative, media, and technology to manage the entire customer journey, a strategy made more crucial as AI tools embed deeper into marketing workflows. The agency’s goal is to eliminate fragmented efforts and ensure that every campaign delivers measurable business outcomes.
Chris Meyer, CEO of Project Worldwide, highlighted the strategic alignment: “Wondersauce’s updated positioning and offering is exactly what so many of our brand clients are seeking — an agency that puts measurable results first and has the experience and DNA to deliver just that.”
With its new positioning, Wondersauce is set to compete in a growing market of outcome-driven marketing partners, promising brands not just creativity, but tangible growth. Clients like Scotts Miracle-Gro, Dairy Farmers of America, and Crunch Labs are already examples of how this approach can fuel the next stage of business evolution.
