Yospace Scores Big at Women’s EURO 2025 with 6 Billion Personalized Ads
The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.
This staggering figure underscores not only the surging popularity of women’s sports but also the increasing dominance of ad-supported streaming in live event monetization. Compared to last year’s men’s tournament, Yospace stitched 300,000 more ads per day, with some broadcasters seeing double the ad volume of the 2022 Women’s EURO.
“Every moment of engagement should be a moment of monetization,” said Tim Sewell, CEO at Yospace. “And we did exactly that—at scale, in real time, on every device.”
Live Sports, Real-Time Challenges
Yospace’s data spans 57 live streams across three continents, each dynamically monetized with its DAI tech. The tournament’s final, which pitted defending champs England against the reigning world champions, showcased just how complex and lucrative live sports monetization has become.
The dramatic finale triggered real-time spikes in audience numbers—and ad opportunities. Spain’s opening goal drove a 17% increase in stream starts within a minute, half of which came from mobile users looking to replay the moment. England’s equalizer was even more impactful, triggering a 57% surge in viewers in 60 seconds. The game went into extra time and a nail-biting penalty shootout, with total audience size tripling by the end of the match.
What’s more impressive? The most-watched ad break came after the trophy lift—beating even the pre-kickoff slot, which traditionally draws the largest ad inventory. Welcome to the new afterglow effect in sports broadcasting.
DAI’s Moment in the Spotlight
To manage the fluctuating demand in real time, Yospace deployed its dynamic Prefetch solution, which gauges how many ad requests the ecosystem can handle and ensures each request is optimized for maximum value.
The system also enabled three high-value, unscheduled ad breaks—after full time, before extra time, and post-penalties—none of which were in the original broadcast schedule. These impromptu ad slots are exactly the type of revenue gold that static scheduling can’t deliver.
“Monetising live sports at scale is no easy feat,” added Sewell. “The audience volatility, the device fragmentation—it’s a storm of complexity. But this is where more than a decade of DAI expertise makes all the difference.”
Bigger Trend, Bigger Stakes
Yospace’s record-setting performance reflects broader market momentum. Streaming platforms are doubling down on advertising models to offset rising content costs, and advertisers are flocking to high-engagement live events that guarantee attention.
As women’s sports continue their commercial ascent and DAI tech becomes more refined, the blueprint for monetizing global tournaments is clearly evolving—toward real-time personalization at mass scale.
Yospace, it seems, just provided the new playbook.
