Zoom Media Expands GymTV Programmatic Reach with VIOOH Partnership
Zoom Media, the parent company of GymTV, has partnered with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to bring GymTV’s premium in-gym video inventory to programmatic buyers across the U.S. and Canada.
The collaboration allows advertisers to activate campaigns through major demand-side platforms (DSPs), engaging a high-value audience at one of the most attentive moments of their day—during workouts.
“This is premium video in a premium environment,” said Chris Corvetti, Senior VP of Sales & Marketing, North America at Zoom Media. “Fitness isn’t just a trend—it’s a lifestyle. Our members are in a positive mindset, highly engaged, and receptive to both content and brand messaging. Partnering with VIOOH helps us unlock even more visibility for advertisers.”
GymTV operates in thousands of top-tier fitness venues including LA Fitness, 24 Hour Fitness, GoodLife Fitness, and Gold’s Gym, logging over 100 million monthly workouts with average dwell times of 80 minutes. The network’s audience isn’t just health-conscious—they’re influencers with broad cultural impact.
Gavin Wilson, Global Chief Commercial Officer at VIOOH, added, “We’re thrilled to welcome Zoom Media and GymTV to our platform. This partnership introduces a new, powerful inventory source for buyers targeting active, lifestyle-focused audiences across North America.”
Advertisers can target campaigns via location, time of day, or audience segment, leveraging GymTV’s mix of wellness and lifestyle content. Brands from retail, auto, tech, finance, travel, CPG, and food & beverage categories can now reach consumers in a safe, engaging, and contextually relevant environment.
This move also marks VIOOH’s first major push into North America’s health and fitness sector, reinforcing its mission to connect advertisers with premium DOOH inventory worldwide. With programmatic access to gyms now live, marketers can tap into a highly attentive audience, aligning messaging with health, motivation, and lifestyle trends.
