AdMeasurement Archives

Ibotta Partners With ABCS Insights to Validate CPG Sales Lift—and the Early Results Beat Digital Benchmarks

BusinessWire2 months ago2 months ago06 mins

In a move that underscores how quickly measurement expectations are rising across retail media, Ibotta has teamed up with ABCS Insights to give CPG brands independent proof of what their promotional dollars are actually doing. And according to the first batch of studies, the answer is clear: Ibotta’s promotions are driving above-benchmark sales lift, outperforming many other digital media and promotional tactics across categories like salty snacks, pet food, and carbonated beverages.

Integral Ad Science Earns MRC Accreditation for Amazon DSP Server-to-Server Measurement

PR Newswire2 months ago2 months ago04 mins

Integral Ad Science (IAS) (Nasdaq: IAS), a global leader in media measurement and optimization, has received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration with Amazon DSP, covering impression, viewability, and invalid traffic (IVT) data. This milestone reinforces IAS’s commitment to independent, trusted, and industry-standard measurement across digital platforms.

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MarketCast Launches Brand Effect Pro to Modernize Cross-Channel Ad Measurement

BusinessWire4 months ago4 months ago03 mins

MarketCast, a longtime leader in marketing research, has rolled out Brand Effect Pro, a new advertising intelligence solution designed to help marketers optimize cross-channel ad performance in real time.

Affinity Solutions Launches Outcomes Marketing Council to Tackle Ad Measurement Gap

BusinessWire4 months ago4 months ago05 mins

Marketers are spending more than ever—global media advertising is expected to surpass $1 trillion this year—yet confidence in measurement remains shaky. Affinity Solutions, a consumer purchase insights company, is taking aim at that problem with the launch of the Outcomes Marketing Council, a new industry forum designed to bring clarity to one of marketing’s messiest debates: proving impact.

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Clarivoy Launches Marketplace Visit Attribution to Prove What Really Drives Auto Shopper Behavior

PR Newswire7 months ago7 months ago05 mins

In an industry long plagued by guesswork around media effectiveness, Clarivoy is offering auto advertisers something they’ve craved for years: proof that their ads are working—down to the visit.

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EDO Expands Partnership with TelevisaUnivision to Prove the ROI Power of Spanish-Language Streaming on ViX

BusinessWire7 months ago7 months ago05 mins

In the ever-crowded world of media measurement, EDO and TelevisaUnivision are doubling down on a bet that more advertisers should be making: investing in Spanish-language audiences. The two companies announced an expansion of their partnership to measure consumer engagement with ads on ViX, TelevisaUnivision’s global streaming platform—and the world’s largest dedicated Spanish-language streamer.

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InnovidXP Launches Pixel-Free Purchase Attribution for Ad Impact

BusinessWire7 months ago7 months ago03 mins

Innovid, a leading independent software platform in AdTech, has announced a major upgrade to its measurement tool, InnovidXP. The update introduces pixel-free purchase attribution, allowing marketers to track and optimize ad performance based on tangible business outcomes like sales lift, ROAS, and incrementality. By partnering with Affinity Solutions, Innovid now connects ad exposures with billions of in-store and online purchase transactions—offering a transformative shift in how advertisers evaluate and optimize campaigns.

MGID Partners with IAS to Elevate Ad Measurement and Optimization

BusinessWire9 months ago9 months ago03 mins

MGID, a global native advertising platform, has announced a strategic partnership with Integral Ad Science (IAS) to replace the recently discontinued Oracle Moat and strengthen its ad measurement, campaign performance, and brand safety capabilities. This collaboration aims to provide advertisers with transparent, optimized, and data-driven advertising experiences.