Swivel Unveils New Brand and Agentic Ad Ops Upgrades as Sell-Side Automation Accelerates
Swivel—the company positioning itself as the orchestration layer for modern ad operations—is stepping into a new era. The company has rolled out a fresh brand identity, a redesigned web experience, and a suite of new agentic capabilities that bring its long-stated vision for sell-side automation closer to reality. And if the early results from major TV and streaming publishers are any indication, the industry may be approaching a foundational shift.