Seedtag, the global leader in contextual advertising, has reported a 120% year-over-year growth in the North American market for 2024. The company’s strong performance is attributed to deepening relationships with major advertisers and agencies, leveraging its AI-powered planning and optimization tools to drive success.
Cast Iron Media, a leader in live sports and premium video advertising across connected television (CTV), has appointed Shane Ankeney to its Advisory Board. Ankeney, a seasoned executive, brings decades of strategic, operational, and marketing expertise to help Cast Iron accelerate its growth in the rapidly evolving CTV and sports media landscape.
OpenX Technologies, Inc., a global leader in the omnichannel supply-side platform, has entered into a strategic partnership with Tubi, Fox Corporation’s ad-supported streaming service. This collaboration focuses on enhancing CTV advertising in the UK through TV by OpenX, which offers a blend of linear and biddable CTV for greater buyer control, transparency, and flexibility.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced that its subsidiaries have reached a definitive agreement to sell its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A. The sale, valued at approximately R$80 million (US$14 million), is a strategic move to optimize Clear Channel Outdoor’s portfolio and focus on its growth in the America and Airports segments.
The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.
LoopMe, a global leader in brand performance, has expanded its partnership with Reveal Mobile to provide advanced global Out-of-Home (OOH) brand lift measurement. With this expanded collaboration, Reveal Mobile becomes LoopMe’s dedicated partner for OOH brand lift studies, offering sophisticated GPS-based exposure data to enhance measurement accuracy across various markets.
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced a partnership with Spotify to introduce new Brand Safety and Suitability features for podcast advertisers on the Spotify Audience Network in the U.S. This collaboration aims to provide advertisers with enhanced control and confidence, ensuring their messages resonate with the right audiences while safeguarding their brand reputation.
Anura Solutions, experts in digital advertising fraud detection, has teamed up with InsurAds, a leader in ad-tech insurance and attention-based ad monetization solutions. This strategic collaboration brings Anura’s fraud detection capabilities into InsurAds’ revolutionary digital ad insurance, offering advertisers enhanced protection and performance for their campaigns.
Context Networks, Inc., the pioneering programmatic advertising platform designed for the gaming industry, has announced the launch of its Deep Intelligence Marketing strategy. This groundbreaking approach transforms bars, taverns, and on-premise slot route operations into high-impact retail media spaces, leveraging AI-driven data analytics, machine learning, and context-aware digital couponing.
