NIQ, a leader in consumer intelligence, has announced a global strategic partnership with The Trade Desk, a top provider of advertising technology. This collaboration will integrate NIQ’s consumer insights and purchasing behavior data into The Trade Desk’s platform, enabling more effective and precise ad targeting.
An inventor from Ocoee, Fla., has created a new advertising product that offers a customizable and interchangeable alternative to traditional signage. This invention, called the JONES BOARD, provides an environmentally friendly and cost-effective solution to reduce the need for multiple signs.
Omneky has officially launched Campaign Launcher, an AI-powered tool that simplifies the ad campaign process for marketers. This new release allows users to instantly publish and deploy personalized campaigns across major platforms such as Meta, Google, and TikTok—all from Omneky’s streamlined dashboard.
Orange 142, a leading digital marketing agency for mid-market brands and agencies and a division of Direct Digital Holdings, has announced the launch of its Digital Audio Best Practices Guide. This resource, developed by Orange 142’s Emerging Channels Council, offers marketers a strategic framework and practical insights to fully harness the potential of digital audio as a performance-driving advertising channel.
IQM Advertising Corporation, a global leader in media buying platforms for highly regulated verticals, has announced the hiring of Kenny Day as Senior Vice President of Political and Advocacy and Nathan Romberg as Vice President of Enterprise Sales. These appointments come as IQM looks to expand its expertise and offerings in the political and advocacy sectors while continuing to strengthen its enterprise sales strategy.
Nielsen, a global leader in audience measurement, has unveiled The Ad Supported Gauge, an extension of its renowned The Gauge™. This new quarterly report provides a comprehensive analysis of TV viewing on ad-supported platforms, including broadcast, cable, and streaming. With the 2025 TV Upfronts on the horizon, this report equips advertisers and agencies with critical insights to effectively engage with consumers across ad-supported platforms.
As digital audiences demand faster, more accessible, and visually refined online experiences, Digital Silk a leader in branding and digital marketing has spotlighted dark mode as the new gold standard in modern web design. With over 81.9% of U.S. smartphone users having used dark mode settings at least once, this trend is no longer just aesthetic it’s strategic.
As digital advertising continues to dominate, U.S. brands must stay ahead of shifting trends to optimize their paid search and social media campaigns. With U.S. digital ad spend expected to surpass $300 billion in 2024, pay-per-click (PPC) remains one of the most effective tactics for driving high-intent traffic and measurable returns. Digital Silk’s latest analysis of PPC statistics sheds light on where to focus budgets, the platforms gaining momentum, and how consumer behavior is evolving across the funnel.
Thumzup Media Corporation (“Thumzup”) has reached a significant milestone, surpassing 900 advertisers with a remarkable compound annual growth rate (CAGR) of 220%. This milestone highlights Thumzup’s rapid expansion in the digital advertising space, as the company continues to grow and evolve its social media branding and programmatic marketing solutions. The company expects to reach 1,000 advertisers by mid-Q2 and 5,000 advertisers by the end of 2025, signaling its strong growth trajectory.
Universal Ads has announced a new round of top publishers joining its platform, strengthening its ability to help brands of all sizes seamlessly create, buy, and measure ads in the premium video category. This development expands the platform’s reach, providing advertisers with greater access to qualified audiences. The newly added publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio, joining previously announced partners like A+E, NBCUniversal, Paramount, and Roku.
