Analytic Partners, a recognized leader in the Marketing Mix Modeling (MMM) and Commercial Analytics space, celebrates its 25th anniversary by unveiling a new website and announcing an enhanced focus on elevating MMM and Multi-Touch Attribution (MTA) measurement programs. With this renewed vision, the company aims to deliver actionable Commercial Intelligence to drive business impact.
BlueFocus, one of China’s leading marketing companies, announced a strong financial performance with a 15.55% year-on-year revenue growth, reaching a record 60.797 billion RMB in its 2024 annual report. The company is now the first marketing firm in China to surpass 60 billion RMB in annual revenue. This achievement comes amid global expansion and rapid technological advancements, particularly in the AI-driven marketing space.
Future Today, a leader in Connected TV (CTV) advertising solutions, has introduced the Future Today Marketplace, a cutting-edge platform that is set to transform CTV advertising. This solution offers over 1.5 billion privacy-safe, ID-less impressions across premium, brand-safe inventory, including channels such as Fawesome, FilmRise, and HappyKids. With content from top studios, this marketplace sets a new standard for transparency, targeting, and measurement in CTV.
RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.
VidAU AI, a leader in AI-powered video advertising, has secured a new round of funding led by Nuohai Venture Capital. This investment follows the company’s Pre-A round in September 2024 with support from Nuohui Investment and River Jin Technology, marking a significant milestone in VidAU’s journey. With this new funding, VidAU aims to solidify its position as a top AI agent for video advertising, helping brands and marketers create engaging video content that resonates with global audiences.
Today, Grocery TV announces the launch of its closed-loop measurement solution for in-store retail media. This solution is designed to help brands directly link their ad spend to sales more efficiently by providing faster, actionable insights across its growing in-store retail media network.
Choozle, a leading omnichannel digital advertising platform, has officially transitioned to a fully remote workforce. This move highlights the company’s commitment to flexibility, performance, and alignment with the needs of its distributed clients.
MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.
Simpli.fi, a leading Advertising Success Platform providing programmatic advertising and workflow software, has partnered with Bombora, the top provider of B2B data solutions. This collaboration enhances Simpli.fi’s native contextual offerings, enabling more effective and cost-efficient B2B advertising.
The Interactive Advertising Bureau (IAB), the leading trade body for digital advertising, has announced the appointment of Caroline Giegerich as Vice President of AI. Giegerich will oversee the integration of artificial intelligence across the digital advertising ecosystem, developing tools, resources, and best practices to empower marketers, agencies, publishers, platforms, and ad tech companies.
