adtechedge Archives - Page 8 of 45

IAS & Lyft Media Launch Ad Quality Measurement Partnership

PR Newswire4 months ago4 months ago04 mins

Integral Ad Science (IAS), a global leader in media measurement and optimization, has announced a strategic first-to-market partnership with Lyft Media. Through this collaboration, IAS will provide advertisers with critical transparency into their Lyft Media ad placements via its trusted Viewability, Invalid Traffic (IVT), and Brand Safety Measurement tools. As the first media quality measurement provider for Lyft, IAS reinforces its position at the forefront of AI-powered, brand-safe advertising solutions.

CoSTORY with WOWOW Launches to Blend Media and Social Commerce

PR Newswire4 months ago4 months ago03 mins

Mediagene Inc., a subsidiary of TNL Mediagene (Nasdaq: TNMG), has launched “CoSTORY with WOWOW,” a strategic initiative in collaboration with Japan’s premium broadcaster WOWOW Inc. This launch follows a business alliance formed in October 2024 to drive innovation in media commerce and integrated content distribution. The new promotional menu marks a significant evolution in how media and commerce intersect, offering a blueprint for connected viewing and purchasing experiences.

Clinch Integrates Amazon Sponsored Ads for Unified Ad Campaigns

PR Newswire4 months ago4 months ago03 mins

Clinch, a leader in AI-powered omnichannel advertising technology, has expanded its capabilities by integrating Amazon Sponsored Ads into its platform. Building on its existing certification with Amazon DSP, this integration allows advertisers to streamline creative management and campaign execution across both Sponsored Ads and programmatic campaigns—all from a single, centralized platform known as Flight Control.

AdRoll Q2 2025 Report: Ad Costs Drop, AI and CTV Reshape Ads

PR Newswire4 months ago4 months ago04 mins

AdRoll’s Q2 2025 State of Digital Advertising Report presents key insights from over 20,000 online businesses, shedding light on the shifting digital advertising landscape. The report explores trends in ad pricing, economic sentiment, platform changes, and evolving consumer behavior—all shaping how brands approach digital marketing amid economic uncertainty.

Global AdTech Market to Hit $3.36 Trillion by 2030

PR Newswire4 months ago4 months ago05 mins

The global AdTech (Advertising Technology) market is experiencing exponential growth. Valued at USD 996.81 billion in 2024, it is projected to reach USD 3,359.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 22.4%, according to The Research Insights. This surge is fueled by innovations in AI, audio advertising, mobile usage, privacy-conscious strategies, and digital consumption trends.

PHD UK, Mindshare and McDonald’s win big as the Festival of Media Global Awards 2025 crowns the greatest advertising campaigns of the past year

AdTech Edge4 months ago4 months ago06 mins

PHD UK, Mindshare and McDonald’s were among the big winners at the Festival of Media Global Awards 2025 last night, as the revered awards programme recognised the best work of the past year in media.

Simpli.fi Appoints Cali Tran as CEO, Frost Prioleau Becomes Chairman

PR Newswire4 months ago4 months ago04 mins

Simpli.fi, the Advertising Success Platform known for its programmatic advertising and workflow software, has announced a major leadership transition. Cali Tran will assume the role of Chief Executive Officer on June 16, 2025, while founder Frost Prioleau transitions to the role of Executive Chairman. This well-orchestrated succession is part of Simpli.fi’s strategic growth plan aimed at ensuring sustained innovation and market leadership.

FOX Enhances OneFOX Platform with Smarter Identity & Audience Data

PR Newswire4 months ago4 months ago04 mins

FOX Advertising has announced a powerful upgrade to its converged media platform, OneFOX, with new integrations that fuse offline and digital identity data for unmatched audience precision. Powered by AdRise, this evolution introduces partnerships with TransUnion, Experian, and LiveRamp, positioning OneFOX as a leading solution in modern, identity-driven media buying across linear, streaming, and digital environments.

TARA Media Partners with Pixalate to Combat Ad Fraud and Enhance Media Transparency

PR Newswire4 months ago4 months ago04 mins

TARA Media, a full-service, data-driven marketing agency, today announced a strategic partnership with Pixalate, the market leader in ad fraud protection and compliance analytics, to enhance its supply path integrity and shield its clients from invalid traffic (IVT).

IAB Launches Digital Advertising Invoice API Specs for Public Comment

PR Newswire4 months ago4 months ago04 mins

In a critical step toward modernizing advertising operations, the Interactive Advertising Bureau (IAB) today released its Digital Advertising Invoice API Specifications for public comment. This proposed standard introduces a unified, system-agnostic framework designed to automate and simplify invoice data exchange between buyers and sellers in the digital ad supply chain.