MadTech has officially launched MadConnect, the industry’s first intelligent infrastructure layer tailored to agentic AI marketing and advertising. In an era where enterprises rely on dozens of fragmented AdTech and MarTech platforms, MadConnect creates a unified, AI-native foundation that enables LLM-powered agents to execute marketing tasks autonomously, securely, and in real-time.
The New York Festivals (NYF) Advertising Awards has revealed its 2025 Shortlist, spotlighting visionary campaigns from over 40 countries that exemplify bold thinking, immersive storytelling, and cutting-edge innovation. Curated by an international panel of award-winning creative leaders, the shortlisted entries represent the vanguard of global advertising excellence.
MadTech, a frontrunner in Data Connection Automation, has launched its Centre of Excellence (CoE) for Commerce Media, aiming to dismantle the technical roadblocks that hinder retail media growth. Led by Lynn Rupprecht and supported by a global team of experts, the CoE is set to empower retailers and brands with scalable, data-driven media solutions.
Creatify, an AI-driven video advertising platform, has secured $15.5 million in Series A funding. This latest round, co-led by WndrCo and Kindred Ventures, brings the company’s total funding to $23 million. Trusted by top global brands, Creatify aims to revolutionize how video ads are created, tested, and deployed across digital channels by eliminating traditional production barriers.
Swivel, a no-code AI-powered workflow automation platform for advertising operations and account management, has successfully raised $5.8 million in Series A funding. This funding round, led by Tribeca Venture Partners and Ardent Venture Partners, comes one year after the company’s seed round and coincides with its rebrand from PilotDesk to Swivel. The company aims to eliminate repetitive tasks in advertising operations and streamline the process with intelligent automation systems.
