Veylan, the AI-native operating system for modern advertising, has acquired Advisr, a sales platform widely used by media organizations. The move combines Advisr’s expertise in local media sales with Veylan’s intelligent infrastructure, aiming to transform workflows, boost revenue, and scale operations across the media sales ecosystem.
As media consumption continues to splinter across platforms, NBCUniversal is doubling down on data-driven ad strategies. The media giant has expanded its partnership with advertising data specialist Guideline, tapping advanced analytics tools to sharpen insights, pricing, and inventory management.
Digital advertising is in flux. With AI shaking up traffic sources and walled gardens swallowing the lion’s share of ad dollars, publishers are scrambling to assert control over their futures. Enter PubMatic’s new AI-powered monetization platform, designed to help publishers seize back yield, data, and demand.
Retail media is having a moment, and two major players are doubling down. Moloco Commerce Media (MCM), known for its AI-fueled retail media platform, has inked a partnership with Skai, the omnichannel advertising powerhouse trusted by 8,000+ advertisers. The deal? A global integration that promises retailers more revenue, advertisers more reach, and shoppers a more personalized ad experience.
A marketing team launches a global campaign, which means brainstorming, testing multiple versions of ad creatives, analyzing audience responses, and balancing creativity with speed. But today, AI in Creative Operations is transforming the process. Marketers can generate creative concepts, test variations, and optimize campaigns in real-time based on audience engagement. AI in Creative Operations has…
A consumer goods company launches a new product line. Despite good execution, the campaign didn’t resonate as expected. In the past, you would adjust strategies and rely on fragmented customer feedback. Today, however, with AI-driven brand optimization, you can detect weak signals, identify which messages connect with audiences, and reallocate budget to high-performing channels. The…
Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying? First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…
Virtual product placement is entering a new era—and it’s AI-powered. In a move that could reshape branded content in the U.S., Rembrand, an innovator in AI-driven ad tech, and Mirriad, an Oscar-winning pioneer in virtual placement, have joined forces in a strategic joint venture. The goal? To deliver a faster, smarter, and more scalable solution…
HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…
