Beijing was the epicenter of global advertising innovation last week as the 32nd China International Advertising Festival (CIAF 2025) and the 34th AdAsia Beijing 2025 united under one roof for the first time. The joint event, held from October 24–26 at the Zhongguancun International Innovation Center, marked a milestone moment: China’s advertising industry debuting a “dual-host” global format.
MNTN (NYSE: MNTN), the Connected TV performance marketing platform, has appointed advertising veteran Fraser Woollard as Head of Business Development and Data Partnerships. Woollard will oversee global initiatives to expand MNTN’s ecosystem of data and technology partners—key components powering the company’s AI-driven Performance Graph.
The global AdTech market is on a rapid growth trajectory, projected to soar from $783 billion in 2024 to $2.55 trillion by 2032, expanding at a CAGR of 14.3%, according to a new Verified Market Research® report. Fueled by programmatic advertising, AI-driven personalization, and the shift to mobile-first campaigns, the industry is transforming the way brands engage consumers and measure ROI.
Veylan, the AI-native operating system for modern advertising, has acquired Advisr, a sales platform widely used by media organizations. The move combines Advisr’s expertise in local media sales with Veylan’s intelligent infrastructure, aiming to transform workflows, boost revenue, and scale operations across the media sales ecosystem.
As media consumption continues to splinter across platforms, NBCUniversal is doubling down on data-driven ad strategies. The media giant has expanded its partnership with advertising data specialist Guideline, tapping advanced analytics tools to sharpen insights, pricing, and inventory management.
Digital advertising is in flux. With AI shaking up traffic sources and walled gardens swallowing the lion’s share of ad dollars, publishers are scrambling to assert control over their futures. Enter PubMatic’s new AI-powered monetization platform, designed to help publishers seize back yield, data, and demand.
Retail media is having a moment, and two major players are doubling down. Moloco Commerce Media (MCM), known for its AI-fueled retail media platform, has inked a partnership with Skai, the omnichannel advertising powerhouse trusted by 8,000+ advertisers. The deal? A global integration that promises retailers more revenue, advertisers more reach, and shoppers a more personalized ad experience.
A marketing team launches a global campaign, which means brainstorming, testing multiple versions of ad creatives, analyzing audience responses, and balancing creativity with speed. But today, AI in Creative Operations is transforming the process. Marketers can generate creative concepts, test variations, and optimize campaigns in real-time based on audience engagement. AI in Creative Operations has…
A consumer goods company launches a new product line. Despite good execution, the campaign didn’t resonate as expected. In the past, you would adjust strategies and rely on fragmented customer feedback. Today, however, with AI-driven brand optimization, you can detect weak signals, identify which messages connect with audiences, and reallocate budget to high-performing channels. The…
Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
