What the Deal Entails The acquisition, disclosed in a July 16, 2026 press release, brings AdSkate’s technology, talent, and product roadmap under Brunner’s umbrella. AdSkate, founded in 2022, specializes in dissecting creative assets—images, video, copy—and link them to audience behavior and return‑on‑ad‑spend (ROAS). Brunner’s leadership, including Partner Kevin Amos, says the integration will “help clients make smarter…
Listrak Expands Experience Builder Personalization, unveiling a suite of tools that let retailers turn anonymous site visitors into known customers while boosting conversion rates across the e‑commerce funnel. What Listrak announced The San Diego‑based marketing technology firm introduced an upgraded Experience Builder platform that integrates website personalization, onsite acquisition, identity resolution, and conversion‑rate optimization into…
GetWhys introduced an AI‑powered buyer intelligence platform that promises to “validate messaging, positioning, and content against real buyer intelligence before it reaches the market,” the Boise‑based startup announced in a July 15, 2026 press release. What the Company Announced GetWhys unveiled a SaaS solution that embeds buyer‑research data directly into the content creation workflow of product‑marketing and…
Ironmark has rolled out Ignition AI, an AI‑driven platform distributed marketing platform that promises to bridge the gap between centralized brand strategy and decentralized local execution for multi‑location enterprises. The launch, announced from Annapolis Junction, Md., marks the company’s biggest push into the ad‑tech space, targeting franchise systems, dealer networks, and other distributed brands that have…
Raptive has launched Apex, a new technology‑and‑services platform designed to help large publishers navigate the shifting ad‑tech landscape while reducing operational overhead. What Apex Brings to Publishers Apex is positioned as a hybrid offering that couples Raptive’s existing monetization stack with on‑demand strategic support. The solution promises higher revenue per mille (RPM), access to network‑scale…
The Trade Desk (Nasdaq: TTD), the world’s leading independent advertising technology company, announced today that Penry Price, a two‑decade veteran of digital advertising, has been appointed to its board of directors. The ad‑tech sector is at a crossroads where AI, first‑party data, and privacy regulations are reshaping how brands buy media. By bringing Penry Price onto its board,…
Brand Engagement Network (NASDAQ: BNAI) has announced the launch of Cataneo’s U.S. market expansion, establishing a Madison Avenue headquarters and appointing industry veteran Don Durand as chief sales officer. The move pairs Cataneo’s proven MYDAS platform—currently handling over €6 billion in ad inventory—with BEN’s AI‑driven Engagement Language Model (ELM™), promising AI‑enhanced workflow automation for broadcasters, publishers, and ad‑tech…
Grand View Research forecasts $2 trillion global digital advertising market by 2033, spotlighting AI‑driven budget reallocation. The new study, titled Global Digital Advertising Market – Expanding through Resource Re‑allocation, projects the market to swell from $567.9 billion in 2025 to $2.06 trillion by 2033, a 17.6% compound annual growth rate (CAGR). Beyond the headline numbers, the research underscores…
Ansira Partners, Inc. announced today the release of The Channel Marketer’s Guide to AI Search, a new resource hub that equips brands and their local partners with strategies, tools, and best‑practice checklists for AI search optimization in an increasingly generative‑search‑first landscape. What the guide delivers The 30‑page guide consolidates educational content, performance metrics, and actionable…
Emplifi Named Gartner Magic Quadrant Leader, Pushes Autonomous CX Forward – The New York‑based provider of an autonomous customer‑experience (CX) platform has secured a Leader position in Gartner’s 2026 Magic Quadrant for Social Media Management and Listening, signaling a decisive shift toward AI‑driven, unified marketing, commerce, and service solutions for enterprise brands. What Emplifi Announced In…
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