Viant and LG Ad Solutions Join Forces to Supercharge Addressable CTV Ads
In a move that underscores the industry-wide shift from linear to streaming, Viant Technology has inked a strategic partnership with LG Ad Solutions, unlocking addressable advertising across more than 45 million LG Smart TVs in the U.S. The integration pushes programmatic advertising deeper into the living room, offering brands sharper targeting, improved data fidelity, and context-rich placements—all accessible through the Viant DSP.
