Seedtag, the global leader in neuro-contextual advertising, has deepened its partnership with HUMAN Security, a top cybersecurity firm, to expand fraud protection across its ad inventory. The updated integration strengthens Seedtag’s existing collaboration through Beachfront and reinforces its commitment to authenticated, fraud-free supply, particularly for CTV and open web environments.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, has struck a major deal with Acxiom, becoming its first programmatic partner for sell-side data activation. The move is designed to help advertisers cut costs, simplify activation, and push more ad dollars into working media rather than platform fees.
Disney’s product and technology division is back in hiring mode. Just two months after a round of layoffs that trimmed staff, the company is bringing in two heavyweight executives to drive its adtech and product roadmap forward.
The AdTech industry is in the middle of a growth sprint—and there’s no sign of it slowing down. According to a new report from The Insight Partners, global digital ad spend is projected to surpass $1 trillion by 2030, driven by the rise of programmatic advertising, real-time bidding (RTB), and the explosive growth of connected TV (CTV), over-the-top (OTT) video, and retail media networks (RMNs).
