CTVAds Archives - AdTechEdge

Acxiom Launches ‘True Intelligence’ to Measure Real Impact of Digital and CTV Ads

Acxiom®, the data and technology backbone for global brands, has unveiled ‘True Intelligence’, a new measurement solution designed to give marketers a clearer view of the real-world impact of digital and connected TV (CTV) campaigns. The platform combines Acxiom’s Real ID, Interpublic’s Interact operating system, and The Trade Desk’s Kokai platform to deliver precision insights while integrating privacy-conscious frameworks like Unified ID 2.0 (UID2).

LiveRamp Empowers Walgreens Ad Group with Clean Room Solution

BusinessWire3 months ago3 months ago04 mins

In a strategic move to strengthen data-driven advertising and enhance personalization across the retail media ecosystem, LiveRamp (NYSE: RAMP) has partnered with Walgreens Advertising Group (WAG) to power its clean room solution. This collaboration allows Walgreens, which boasts over 101 million myWalgreens loyalty members, to activate and scale its first-party data capabilities with greater speed, transparency, and precision—ushering in a new era of performance-based retail media.

Newsweek Acquires Adprime to Expand Healthcare Ad Capabilities

GlobeNews Wire4 months ago4 months ago04 mins

Global media leader Newsweek has announced the acquisition of Adprime, a specialized advertising platform that empowers pharmaceutical and healthcare brands to run targeted digital campaigns. This strategic move supports Newsweek’s broader initiative to build a comprehensive healthcare vertical spanning editorial, rankings, events, subscriptions—and now, advertising.